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Comments (33)

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Highest Rated

benjaminbrown's picture
benjaminbrown
Activity Score 439

I am copywriter.

I'm allowed my own opinion, just so you know, and anyway a few others said the copy was lame, not that I really care, it is lame though. That's why I said to take the copy off completely, I just think it's clunky, you love it like your mother. We're different people that's why we don't go out anymore sweetheart.

jazarah's picture
jazarah
Activity Score 1262

didn't like it, it should of been much better

ivan's picture
ivan

Your comment can be better too. Your statement is true for everything! :)

benjaminbrown's picture
benjaminbrown
Activity Score 439

Yeah good point. How?

I think the copy could be better, keyless entry is now standard doesn't say much about the image. It would be better if it said something like 'keys are a thing of the past' for example. Or take the copy off completely.

Love the visual though.

Linitacolombia's picture
Linitacolombia
Activity Score 22

I don't think so, it's much better let the mind think. We must think harder!, I like de idea just like it is.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"Keys are a thing of the past" is what the visual is already telling us. No need to drive home the message twice. And if you took out the copy entirely, there's no ad. After all, 'keyless entry' was (I presume) the gist of the creative brief.

I would have to go with Linita on this one.

Mr.Top's picture
Mr.Top
Activity Score 728

"Keys are a thing of the past" is the last thing I would have thought. SO BAD!

Mr.Top's picture
Mr.Top
Activity Score 728

"Keys are a thing of the past" is the last thing I would have thought. SO BAD!

benjaminbrown's picture
benjaminbrown
Activity Score 439

I admit it's not great, you're right. However If it's the 'last thing you'd have thought' then you probably didn't get the message in the ad, which proves it does need better copy, I appreciate that.

XL's picture
XL
Activity Score 214

Go back to ad school, Benjamin Brown.

benjaminbrown's picture
benjaminbrown
Activity Score 439

I am ad school- this copy sux, get over it.

jsptrck404's picture
jsptrck404
Activity Score 437

"I am ad school"? well, hopefully you're not a copywriter.

maybe you should listen to almost every other poster and admit when you're wrong.

you're supposed to engage the viewer, not spell it out for them.

| think small |

benjaminbrown's picture
benjaminbrown
Activity Score 439

I am copywriter.

I'm allowed my own opinion, just so you know, and anyway a few others said the copy was lame, not that I really care, it is lame though. That's why I said to take the copy off completely, I just think it's clunky, you love it like your mother. We're different people that's why we don't go out anymore sweetheart.

jsptrck404's picture
jsptrck404
Activity Score 437

how is "keyless entry is now standard" clunky? learned that phrase in ad school, eh? keep learning.

| think small |

sold's picture
sold
Activity Score 3305

i hate ad school, that is why I get out of and become a copywriter.

wearmysocks's picture
wearmysocks
Activity Score 1085

Very cool!
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

Well, couldn't they play it on the usual horror thriller flick in which the girl is in a dark garage late at night and hears footsteps behind her. Runs to her car, finds the keys but they slip as she shakes nervously?
When i saw it i immediately thought: wow, if i'm in Jurassic park and i need to run away from t-rex i can get into my car in no time. Phew!
i agree on a better copy, though.

monicamexico's picture
monicamexico
Activity Score 830

What the heck does a dinosaur have to do with anything?

Bundy Agency's picture
Bundy Agency
Activity Score 597

dinosaurs are extinct and now so are keys

arstewar's picture
arstewar
Activity Score 232

one thing made out of another thing again...

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

The visual solution lacks consistency (Bottles and DIno Head). If you had different shapes built out of the keys it would make sense, or I would do something on the lines of Bottles.

Dalbir
www.AdOfDaMonth.com

devkarthik's picture
devkarthik
Activity Score 409

could have been done much better in terms of execution.

- kk

biabitch's picture
biabitch
Activity Score 298

the keys look like rattan..
visual could have been executed better.

MoveOn's picture
MoveOn
Activity Score 63

It must have been an absolute nightmare to create this huge head from keys. Congratulations on the breakthrough in creating something fresh for an otherwise mundane category.

Totto's picture
Totto
Activity Score 685

awesome art.

Intelligent ads are the need of the hour.

tony.granger's picture
tony.granger
Activity Score 6

Nice Campaign for so long.

tony.granger's picture
tony.granger
Activity Score 6

Nice Campaign for so long.

whitespace's picture
whitespace
Activity Score 1953

a t-rex head made of keys is supposed to inspire me to buy a car worth more than my paycheck many times over.

wow.

Saadi's picture
Saadi
Activity Score 53

A great idea for keyless entry. Great job!

blacksmurf's picture
blacksmurf
Activity Score 200

without any doubt, somebody worked hard on the visual.
Anyway it seem so "cold" and doesn't impress as it should with that work behind...
wasted opportunity for a visual, and...crap copyad :S

easy to say "art director".

cristaleye's picture
cristaleye
Activity Score 36

A great idea!!!!!

cristaleye's picture
cristaleye
Activity Score 36

jazarah Where and 'your job to judge?

cristaleye's picture
cristaleye
Activity Score 36

Hey boys look to comments jarazah always bad and negative, we hope one day we demonstrate 'who' this fantastic art director!

jumpp21's picture
jumpp21
Activity Score 26

Jaime Perry
Sr. Art Director VP
Leo Burnett

Keys are a thing of the past is the only headline for the very nice visual.

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