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Thinking

Agency: 
Published/Aired: 
February 2014
5766
Description: 

Print advertisment created by BrandHealth, Canada for Trent University, within the category: Finance.

Challenge the way you think.

Advertising Agency: BrandHealth, Peterborough, Canada
Creative Director / Copywriter: Rick Kemp
Art Director: Monica Klasa
Illustrator: James Steinberg

Comments (3)

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Highest Rated

luke87's picture
luke87
Activity Score 10

The fact that people will look surely isn't enough? I mean, at the very basic level there's a complete disconnect between the copy and the visual. The copy states that there is no thinking app, yet the visual shows the opposite, a depiction of a "thinking app"!

damnson's picture
damnson
Activity Score 11517

This ad definitely needs some more thinking.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 48129

I think people will take a look

luke87's picture
luke87
Activity Score 10

The fact that people will look surely isn't enough? I mean, at the very basic level there's a complete disconnect between the copy and the visual. The copy states that there is no thinking app, yet the visual shows the opposite, a depiction of a "thinking app"!

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