January 2010

Zenzai. Yudofu. Unadon.
Could that be why Japanese women have beautiful skin?
The all-new menu by Chef Ryota Takeyari at Trendz.

Advertising Agency: IBD Hakuhodo Percept, Mumbai, India
Creative Director / Copywriter: Sunil Shibad
Art Director / Illustrator: Swapnil Shete
Additional credits: Surendra Adivarekar

Comments (9)

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Highest Rated

rosenberg's picture
Activity Score 2

anyway,,japanese women have beautiful skin???

Adaddicted's picture
Activity Score 3435

Thumbnails are interesting, not the details.


dsklan's picture
Activity Score 1926

so they can use it for an online-banner at least

john.lighttern's picture
Activity Score 216
Lüerzers's picture
Activity Score 108

You are right. Here`s the complete case:

Everyone should check it out, and see how far our creatives are going to get some stuff done. This creatives should be fired, no doubt. And the original illustrators of the other campaign should sue them.

Maybe they will understand the dimension of their mistakes. Shame on you, IDB. Your names will be in our blacklist.

Don't let it go to your head.
L.A.O.S -

IRONWORKS's picture
Activity Score 222

On top of that, the creatives should also do more research especially on the Asia culture. Can you imagine a Thailand Buddha appeared on the Japanese food ad, wrongly used!!

ki_mi_do_ri's picture
Activity Score 59

Is here : of an original possibility?
"IESU" is worse, and as for the art direction, it is in every respect unskilled, and the sense is also worse.

The visual of "IESU" : though the contrast of the photograph seems to have risen so that the texture of the Japanese paper that hangs to the face of the doll may fly.

ek kanya's picture
ek kanya
Activity Score 814

ok types.

am an advertising junkie | read my flog at

dthlb72's picture
Activity Score 545

Lousy headline & font arrangement..... sad.

rosenberg's picture
Activity Score 2

anyway,,japanese women have beautiful skin???