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Women

Agency: 
Published/Aired: 
January 2010
Description: 

Zenzai. Yudofu. Unadon.
Could that be why Japanese women have beautiful skin?
The all-new menu by Chef Ryota Takeyari at Trendz.

Advertising Agency: IBD Hakuhodo Percept, Mumbai, India
Creative Director / Copywriter: Sunil Shibad
Art Director / Illustrator: Swapnil Shete
Additional credits: Surendra Adivarekar

Comments (9)

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rosenberg's picture
rosenberg
Activity Score 2

anyway,,japanese women have beautiful skin???

Adaddicted's picture
Adaddicted
Activity Score 3435

Thumbnails are interesting, not the details.

withalltherespects

dsklan's picture
dsklan
Activity Score 1926

so they can use it for an online-banner at least

john.lighttern's picture
john.lighttern
Activity Score 216
Lüerzers's picture
Lüerzers
Activity Score 108

You are right. Here`s the complete case:

http://adsoftheworld.com/media/print/iesu_sushi_delivery_miniature
http://adsoftheworld.com/media/print/iesu_sushi_delivery_sake
http://adsoftheworld.com/media/print/iesu_sushi_delivery_karaoke
http://adsoftheworld.com/media/print/iesu_sushi_delivery_karate
http://adsoftheworld.com/media/print/iesu_sushi_delivery_exam
http://adsoftheworld.com/media/print/iesu_green
http://adsoftheworld.com/media/print/iesu_yellow
http://adsoftheworld.com/media/print/iesu_red
http://adsoftheworld.com/media/print/iesu_blue

Everyone should check it out, and see how far our creatives are going to get some stuff done. This creatives should be fired, no doubt. And the original illustrators of the other campaign should sue them.

Maybe they will understand the dimension of their mistakes. Shame on you, IDB. Your names will be in our blacklist.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

IRONWORKS's picture
IRONWORKS
Activity Score 222

On top of that, the creatives should also do more research especially on the Asia culture. Can you imagine a Thailand Buddha appeared on the Japanese food ad, wrongly used!!

ki_mi_do_ri's picture
ki_mi_do_ri
Activity Score 59

Is here : of an original possibility?
"IESU" is worse, and as for the art direction, it is in every respect unskilled, and the sense is also worse.

The visual of "IESU" : though the contrast of the photograph seems to have risen so that the texture of the Japanese paper that hangs to the face of the doll may fly.

ek kanya's picture
ek kanya
Activity Score 814

ok types.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dthlb72's picture
dthlb72
Activity Score 545

Lousy headline & font arrangement..... sad.

rosenberg's picture
rosenberg
Activity Score 2

anyway,,japanese women have beautiful skin???

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