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Sumo

Agency Network: 
Published/Aired: 
January 2010
Description: 

Print advertisment created by Percept, India for Trendz, within the category: Food.

Ever wonder why sumo wrestlers are overweight?
The all-new menu by Chef Ryota Takeyari at Trendz.

Advertising Agency: IBD Hakuhodo Percept, Mumbai, India
Creative Director / Copywriter: Sunil Shibad
Art Director / Illustrator: Swapnil Shete
Additional credits: Surendra Adivarekar

Comments (11)

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Adaddicted's picture
Adaddicted
Activity Score 3435

not impressive!

withalltherespects

pepsiice's picture
pepsiice
Activity Score 253

I don't see what the visuals have to do with the idea. I have a faint grasp of the over-all, but it doesn't feel concrete to me. this whole series I mean.

lukasbiba's picture
lukasbiba
Activity Score 19

brutal copy...

john.lighttern's picture
john.lighttern
Activity Score 216

Why the same gueixa??? Why????

adsoftheworld.com/media/print/iesu_sushi_delivery_exam

MJStinson77's picture
MJStinson77
Activity Score 601

I never wonder why sumo wrestlers are overweight. It kinda goes with the job.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

alejulimaty's picture
alejulimaty
Activity Score 842

very bad copy, but it fits very well in this bad campaign

Brain-Art's picture
Brain-Art
Activity Score 1101

No

ek kanya's picture
ek kanya
Activity Score 814

ok types. strictly ok.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

SChavez's picture
SChavez
Activity Score 14

bad eye path

Maddy's picture
Maddy
Activity Score 54

the message is very vague

dthlb72's picture
dthlb72
Activity Score 545

ek kanya.... something wrong with your eyes.

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