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Trends Toy Store: Parachute

Trends Toy Store: Parachute
Your rating: None Average: 5.9 (10 votes)

There's no use giving clothes. Kids just wanna play.

Advertising Agency: Bronx Comunication, Curitiba, Brazil
Creative Director / Copywriter: Alexandre Silveira
Art Director: Rafael Gos
Photographer: Jonas Costa
Published: March 2008

Comments

wildbore's picture 630 pencils

....visual....?!

BOOBJOB LOOBCANNON's picture 1872 pencils

I quitew like this, feels quite naive and fun. Good tone of voice. :-)

We're going to need more lube.

sumsum's picture 623 pencils

nice insight, not so the meaning of the line (wich is probably a translation).

this meaning would be better: "there's a use giving clothes too." plus the logo. that's all. (doesn't make the line better but the meaning)

Dzsoi's picture 5552 pencils

I don't think so. They are selling toys they don't want to tell that clothes can be used as toys - because then you would buy 'multifunctional clothes'. They say: don't buy clothes - they will use them as toys anyway. Buy 'intended toys' instead.

everartz's picture 6267 pencils

very bad comparing to the quality Brazilians can achieve...
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Everartz

| Everartz |

Kateter's picture 1901 pencils

direction is not that bad.

but to me the line sounds too much charity-like. maybe it's translation.

adstrike's picture 334 pencils

C´mon.. terrible ad...

jiahsisco's picture 246 pencils

The idea is sorta there. The execution is poor. The way the line crosses the parachute string is awkward.

Copywriter3003's picture 30 pencils

Yeah toys are much better than clean underwear. Giving clothes is for losers.

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