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Parachute

Agency: 
Published/Aired: 
March 2008
Description: 

There's no use giving clothes. Kids just wanna play.

Advertising Agency: Bronx Comunication, Curitiba, Brazil
Creative Director / Copywriter: Alexandre Silveira
Art Director: Rafael Gos
Photographer: Jonas Costa

Comments (8)

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Highest Rated

Copywriter3003's picture
Copywriter3003
Activity Score 30

Yeah toys are much better than clean underwear. Giving clothes is for losers.

wildbore's picture
wildbore
Activity Score 749

....visual....?!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I quitew like this, feels quite naive and fun. Good tone of voice. :-)

We're going to need more lube.

sumsum's picture
sumsum
Activity Score 615

nice insight, not so the meaning of the line (wich is probably a translation).

this meaning would be better: "there's a use giving clothes too." plus the logo. that's all. (doesn't make the line better but the meaning)

everartz's picture
everartz
Activity Score 7609

very bad comparing to the quality Brazilians can achieve...
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Everartz

| Everartz |

Kateter's picture
Kateter
Activity Score 2029

direction is not that bad.

but to me the line sounds too much charity-like. maybe it's translation.

adstrike's picture
adstrike
Activity Score 334

C´mon.. terrible ad...

jiahsisco's picture
jiahsisco
Activity Score 246

The idea is sorta there. The execution is poor. The way the line crosses the parachute string is awkward.

Copywriter3003's picture
Copywriter3003
Activity Score 30

Yeah toys are much better than clean underwear. Giving clothes is for losers.

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