Trends Toy Store: Parachute
There's no use giving clothes. Kids just wanna play.
Advertising Agency: Bronx Comunication, Curitiba, Brazil
Creative Director / Copywriter: Alexandre Silveira
Art Director: Rafael Gos
Photographer: Jonas Costa
Published: March 2008
Comments
....visual....?!
I quitew like this, feels quite naive and fun. Good tone of voice. :-)
It's only advertising.
nice insight, not so the meaning of the line (wich is probably a translation).
this meaning would be better: "there's a use giving clothes too." plus the logo. that's all. (doesn't make the line better but the meaning)
I don't think so. They are selling toys they don't want to tell that clothes can be used as toys - because then you would buy 'multifunctional clothes'. They say: don't buy clothes - they will use them as toys anyway. Buy 'intended toys' instead.
very bad comparing to the quality Brazilians can achieve...
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Everartz
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direction is not that bad.
but to me the line sounds too much charity-like. maybe it's translation.
C´mon.. terrible ad...
The idea is sorta there. The execution is poor. The way the line crosses the parachute string is awkward.
Yeah toys are much better than clean underwear. Giving clothes is for losers.
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