Trends Toy Store: Parachute

There's no use giving clothes. Kids just wanna play.

Advertising Agency: Bronx Comunication, Curitiba, Brazil
Creative Director / Copywriter: Alexandre Silveira
Art Director: Rafael Gos
Photographer: Jonas Costa
Published: March 2008

Related videos by Shutterstock

8 comments

wildbore's picture
wildbore
749 pencils

....visual....?!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I quitew like this, feels quite naive and fun. Good tone of voice. :-)

We're going to need more lube.

sumsum's picture
sumsum
615 pencils

nice insight, not so the meaning of the line (wich is probably a translation).

this meaning would be better: "there's a use giving clothes too." plus the logo. that's all. (doesn't make the line better but the meaning)

everartz's picture
everartz
7611 pencils

very bad comparing to the quality Brazilians can achieve...
--
Everartz

| Everartz |

Kateter's picture
Kateter
2020 pencils

direction is not that bad.

but to me the line sounds too much charity-like. maybe it's translation.

adstrike's picture
adstrike
334 pencils

C´mon.. terrible ad...

jiahsisco's picture
jiahsisco
246 pencils

The idea is sorta there. The execution is poor. The way the line crosses the parachute string is awkward.

Copywriter3003's picture
Copywriter3003
30 pencils

Yeah toys are much better than clean underwear. Giving clothes is for losers.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments