Trends Toy Store: Parachute

Trends Toy Store: Parachute

There's no use giving clothes. Kids just wanna play.

Advertising Agency: Bronx Comunication, Curitiba, Brazil
Creative Director / Copywriter: Alexandre Silveira
Art Director: Rafael Gos
Photographer: Jonas Costa
Published: March 2008

Your rating: None Average: 5.9 (10 votes)

Comments

wildbore's picture
Submitted by wildbore on Mon, 2008-03-17 02:57.

....visual....?!

Submitted by Baloonatic on Mon, 2008-03-17 05:26.

I quitew like this, feels quite naive and fun. Good tone of voice. :-)

Submitted by sumsum on Mon, 2008-03-17 06:23.

nice insight, not so the meaning of the line (wich is probably a translation).

this meaning would be better: "there's a use giving clothes too." plus the logo. that's all. (doesn't make the line better but the meaning)

Submitted by Dzsoi on Thu, 2008-03-20 06:01.

I don't think so. They are selling toys they don't want to tell that clothes can be used as toys - because then you would buy 'multifunctional clothes'. They say: don't buy clothes - they will use them as toys anyway. Buy 'intended toys' instead.

everartz's picture
Submitted by everartz on Mon, 2008-03-17 07:34.

very bad comparing to the quality Brazilians can achieve...
--
Everartz

Submitted by Kateter on Mon, 2008-03-17 08:39.

direction is not that bad.

but to me the line sounds too much charity-like. maybe it's translation.

Submitted by adstrike on Mon, 2008-03-17 10:00.

C´mon.. terrible ad...

Submitted by heloo on Mon, 2008-03-17 16:04.

The idea is sorta there. The execution is poor. The way the line crosses the parachute string is awkward.

Submitted by Copywriter3003 on Wed, 2008-03-19 18:27.

Yeah toys are much better than clean underwear. Giving clothes is for losers.