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Comments (17)

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Highest Rated

strongbone's picture
strongbone
Activity Score 107

cool...

gbroom's picture
gbroom
Activity Score 6

Very cool. Congratulations.

sold's picture
sold
Activity Score 3305

wow, that is why this agency was The Best of The Year of the Gunn Report twice times (2004 and 2005).
this year they get sixty place...
great job!!

ChuckNorris's picture
ChuckNorris
Activity Score 834

Pretty cool. But why the same idea 3 times?

act's picture
act
Activity Score 535

real VW clients will not approve such layout, its unlike their corporate identity.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Don't talk about what you don't know.

This ad doesn't follow the VW layout guideline either, but it did run.
(I'm from Brazil and saw it on a lot of major magazines)

http://www.ccsp.com.br/_img/full/novo/11427.jpg

popdistortion's picture
popdistortion
Activity Score 1592

Nice. And why shouldn't it fit VW? It has the same feel as similar ads to this done before by VW.

accident's picture
accident
Activity Score 36

The first thing that struck me was how they stood out from the other ads on the ad page. I was drawn to them, like a bonobo to its brother. Or its mother.

I'm not into cars, so I had to look up Fox Cross to check it was actually a car (hey! it could have been an event, like frogger with real foxes), but that's cool - this would stick out a mile among other car ads, particularly without the car in it.

Desi's picture
Desi
Activity Score 1052

WHAT IS THE IDEA???? Cool visual though.

Claus Thaler's picture
Claus Thaler
Activity Score 32

Sorry, but like Desi I´m wondering what´s the idea here?

Claus Thaler's picture
Claus Thaler
Activity Score 32

Ah, this should look like a tree because life´s a jungle, now I get it.

djspiralz's picture
djspiralz
Activity Score 491

i wish i have done it. beautiful campaign. congratulations

act's picture
act
Activity Score 535

I've worked on this account in Europe. The client are very strict about their corporate identity especially for their print layouts. Perhaps those you've seen in Brazil are scams just like this campaign.

niffob's picture
niffob
Activity Score 94

Well done.

strongbone's picture
strongbone
Activity Score 107

cool...

the.adnerd's picture
the.adnerd
Activity Score 160

this has such a great style for 4x4 ads, i love it
cool to imagine how offroad freaks see simple things like street signs

good one p. almeida

Pila's picture
Pila
Activity Score 177

the idea i get (Life is a Jungle), but what is the take out for the consumer?

Pila

ImoSadik's picture
ImoSadik
Activity Score 24
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