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Tree

Published/Aired: 
January 2007
Description: 

For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Advertising Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

Comments (7)

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Highest Rated

alter ego's picture
alter ego
Activity Score 20

For the sake of cannes, the deer must live.
For the sake of one show, the grasslands must live.
For the sake of the d&ad, the rivers must live.
For the sake of fame, the scam must live.

jennywhx's picture
jennywhx
Activity Score 1142

i was looking at the white marks around the title and tagline, i thought they're sketching something.
a hut or watever....but it's not...right?

http://jennywhx.blogspot.com jwhx:Visionary

whitespace's picture
whitespace
Activity Score 1953

I was thinking they should just put the poem with the scratches and lose that evening imagery.

samalapan's picture
samalapan
Activity Score 12

they're supposed to look like tiger stripes

jennywhx's picture
jennywhx
Activity Score 1142

Oh...there are tigers? okie.

http://jennywhx.blogspot.com jwhx:Visionary

Justin's picture
Justin
Activity Score 176

I like this one the most.

Typography needs more work tho.

Nice idea.

Desi's picture
Desi
Activity Score 1052

Too forced copy, and then the sun spoils it all.

alter ego's picture
alter ego
Activity Score 20

For the sake of cannes, the deer must live.
For the sake of one show, the grasslands must live.
For the sake of the d&ad, the rivers must live.
For the sake of fame, the scam must live.

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