Trax Magazine: Teenager

The electro magazine that makes you fussy.

Advertising Agency: Y&R, Paris, France
Creative Director: Les Six
Art Directors: Julien Vallon, Gilles Rivollier
Copywriter: Montassar Chlaika
Photographer: Marc Paeps
Retoucher: BeeFactory
Art Buyers: Sylvie Reveillard, Claire Nicaise, Amélie Crinon
Published: March 2010

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22 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Sick.

Will Think for Salary

ZAPATABLOOD's picture
ZAPATABLOOD
30 pencils

jajaja good

anHiiieeta's picture
anHiiieeta
328 pencils

pathetic

bad astronaut's picture
bad astronaut
544 pencils

yeah..........did Beavis and Butthead run loose in France?

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Nice art direction...very nice art direction

Chief Creative Director Nexus BBDO

Ratko's picture
Ratko
113 pencils

Love it :)

Hiperion's picture
Hiperion
3138 pencils

Disgusting...
and the idea is so simpleton...

Hibon's picture
Hibon
3731 pencils

The idea is simple, good art direction, it's disgusting but it works. (la musique est à vomir!)

Simple ideas are the best !

perromalo's picture
perromalo
429 pencils

Just like the art direction. I personally find the concept weak.

Holly Boy's picture
Holly Boy
42 pencils

Very nice art direction. Impressive.
Great idea, simple and efficient !

I LOVE IT.

checkhill's picture
checkhill
465 pencils

it works? how does this work? it's idiotic and not funny at all. obv you don't listen to a magazine, you look through it and if it makes you fussy you throw up normally. ooh, let's make the galfriend throwing up out of her ear. yes it's that annoying music coming out of that trax mag. makes me remember the title trax, other than that, no offense, massive fail imo.

xcreativity's picture
xcreativity
2374 pencils

jesus.. this is weird

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Molecule's picture
Molecule
437 pencils

hehe!

razorsharp creative's picture
razorsharp creative
186 pencils

BLEECH! But, I give it 7 stars for just that reason. Every comment that...um, comments, on the sick or disgusting aspects of this ad are actually giving the art direction kudos. Now, is it speaking to its audience? Well, I don't necessarily know, but I would think so considering the subject matter. So, over all good job...but next time, USE THE TOILET! (i gotta brush my teeth in that sink, man)

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

silvi's picture
silvi
4172 pencils

Can you be more disgusting?

Kiy's picture
Kiy
28 pencils

"disgusting"
"sick"
... seriously, are you poofters ?

It's a great ad with a visual shock. It's brilliant !

Kiy's picture
Kiy
28 pencils

"disgusting"
"sick"
... seriously, are you poofters ?

It's a great ad with a visual shock. It's brilliant !

Phil Lestino's picture
Phil Lestino
1670 pencils

poofters????? OMG I haven't heard that for a long time...LOL

AssassinX's picture
AssassinX
1329 pencils

Feeling uncomfortable............................ I'll stay in Loo for several minutes...

But I love this idea!

littlekoala's picture
littlekoala
4 pencils

This is freaking rad. Simple idea and awesome art direction!

Well done guys!

Viranica's picture
Viranica
230 pencils

silly

Guest's picture
Guest

So what the hell does this imply...that "electronic music" is superior to rock?!? Techno is artificial ear garbage that's generated by machines, with no talent needed to create it whatsoever...rock is melodic, symphonic, harmonious, and MUSICAL. It is a blending of real talents and real instruments, something that soulless ear garbage such as techno can never achieve, no matter how hard those "musical" posers called DJ's try. EPIC FAIL for techno, EPIC FAIL for this ad. ROCK RULES...FOREVER!!!!

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