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Water-repellent down coat

Agency: 
Published/Aired: 
November 2012
13785
Description: 

Print advertisment created by Shape, Taiwan for Traveler, within the category: Fashion.

100% made of water-repellent down

Advertising Agency: Shape Advertising, Taipei, Taiwan
Creative Directors: Norman Lin, Singing Wen, Alex Liu
Art Director: Brandon Chung
Copywriter: Helen Lu
Photographer: Hey! Cheese

Comments (10)

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Highest Rated

willy11's picture
willy11
Activity Score 3

nice idea

mitali prasad's picture
mitali prasad
Activity Score 458

down coat?? i didn't get the ad.,,,,:(. it;s for an over coat?

kleenex's picture
kleenex
Activity Score 48129

Trying to mix an umbrella in an ad to say the cot is water repellent!?!?!?!?

I say fail...

brandon710415's picture
brandon710415
Activity Score 3

good I like

glutamin's picture
glutamin
Activity Score 107

it's not bad at all.

vote4pedro's picture
vote4pedro
Activity Score 4601

Feels a little first thought.

Alice's's picture
Alice's
Activity Score 3

Good!

Addie.Jade's picture
Addie.Jade
Activity Score 2

Good One to relate seasons to press the protection button in head!!

Klara K.'s picture
Klara K.
Activity Score 3343

The art direction is beautiful but you have to really think hard about the connections between the product and the ad so it all makes sense.

tazyboy's picture
tazyboy
Activity Score 777

I agreed with Running Pie... Art direction is really good but somehow or somewhere there is this fine line where the link is missing...

willy11's picture
willy11
Activity Score 3

nice idea

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