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Agency: 
Published/Aired: 
May 2009
2083
Description: 

Print advertisment created by BBDO, Switzerland for Travel Book Shop, within the category: Retail Services.

Too late for the Travel Book Shop

Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Iwan Von Rickenbach
Copywriter: Tom Zürcher
Illustrator: Iwan Von Rickenbach
Strategic Planner: Gordon Nemitz

Comments (4)

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john doe's picture
john doe
Activity Score 1571

urghh...

advert2ad's picture
advert2ad
Activity Score 237

Concept is not so effective.....
average.

-Sandy.

-Cheers,
Sandy

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Not getting this either. Also I find the illustration style detracts from the concept.

We're going to need more lube.

ricklongo's picture
ricklongo
Activity Score 1244

I think I got it. It refers to places in the world where they serve unconventional food, like crickets, grasshoppers, and in this case, a cat's eye.

I think there's a great idea and concept behind those ads, but the execution is too simplistic. I don't think the average consumer would ever get those, especially if they don't see the whole campaign.

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