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Published/Aired: 
May 2009
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Too late for the Travel Book Shop

Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Iwan Von Rickenbach
Copywriter: Tom Zürcher
Illustrator: Iwan Von Rickenbach
Strategic Planner: Gordon Nemitz

Comments (4)

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ricklongo's picture
ricklongo
1244 Activity Scores

I think I got it. It refers to places in the world where they serve unconventional food, like crickets, grasshoppers, and in this case, a cat's eye.

I think there's a great idea and concept behind those ads, but the execution is too simplistic. I don't think the average consumer would ever get those, especially if they don't see the whole campaign.

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