Travel Book Shop: Cat

Too late for the Travel Book Shop

Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Iwan Von Rickenbach
Copywriter: Tom Zürcher
Illustrator: Iwan Von Rickenbach
Strategic Planner: Gordon Nemitz
Published: April - September 2009

4 comments

john doe's picture
john doe
1571 pencils

urghh...

advert2ad's picture
advert2ad
237 pencils

Concept is not so effective.....
average.

-Sandy.

-Cheers,
Sandy

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Not getting this either. Also I find the illustration style detracts from the concept.

We're going to need more lube.

ricklongo's picture
ricklongo
1244 pencils

I think I got it. It refers to places in the world where they serve unconventional food, like crickets, grasshoppers, and in this case, a cat's eye.

I think there's a great idea and concept behind those ads, but the execution is too simplistic. I don't think the average consumer would ever get those, especially if they don't see the whole campaign.

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