Too late for the Travel Book Shop
Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Iwan Von Rickenbach
Copywriter: Tom Zürcher
Illustrator: Iwan Von Rickenbach
Strategic Planner: Gordon Nemitz
Published: April - September 2009
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4 Comments
urghh...
Concept is not so effective.....
average.
-Sandy.
-Cheers,
Sandy
Not getting this either. Also I find the illustration style detracts from the concept.
We're going to need more lube.
I think I got it. It refers to places in the world where they serve unconventional food, like crickets, grasshoppers, and in this case, a cat's eye.
I think there's a great idea and concept behind those ads, but the execution is too simplistic. I don't think the average consumer would ever get those, especially if they don't see the whole campaign.