Transperth: Protest

Advertising Agency: Cooch Creative Perth, Australia
Creative Director: Ron Samuel
Art Director: Spencer Battista
Copywriter: Ron Samuel
Typographer: Spencer Battista
Retoucher: Dave, Procolor Singapore
Photographer: Alan Myles
Model Makers: Anifex Australia


Guest's picture

I think this campaign is fantastic. The advertising by Transperth is usually quite ordinary. But these have a great concept and a fanstastic execution.

Singularity's picture
202 pencils

Maybe it's because I'm not from Australia, but I'm confused about one aspect of this campaign. If the non-Smartrider people need to use coins to ride the train, wouldn't that mean that Smartrider users have MORE coins to save in their piggy banks? It's not like people don't end up with change from other purchases every day.

Just my two cents ;-)

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

alexander_bickov's picture
3281 pencils

He he. This is nice ad

Blashyrkh's picture
32890 pencils

Love that dog and piggy detail. LOL

Guest's picture

This is a really nice campaign, well done Aussie guys.

Guest's picture

I like these ads. I empathize with the creatives, who tired to do something both smart and fun. They confused some, but those who can see the brief through the ad can show offer respect.

everartz's picture
7609 pencils

i like the details and the signs the pigs are showing or protesting with :D
nice... really nice

| Everartz |

Guest's picture

This doesn't make any sense at all. The card means that you don't need to use change to get on the bus so how does that effect piggy banks? They are not getting rid of all change. It makes absolutely no sense and confuses a very simple message: "You don't need change to ride the bus/train any more."
Stupid, stupid, stupid.

dearabby's picture
108 pencils

Oh no! Piggy casualty on the front lines of the piggy protest! I love this, and again, love the strong copy that never lets you forget what the ad is really about.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Log in or register to post comments