TransLink: Canada Line Posters, Restaurant

One line. Hundreds of amazing restaurants along the way.

TransLink is Vancouver’s transit authority. And the Canada Line is our cities latest and greatest in public transportation, launched just prior to the 2010 Olympic Games. Over the past few years, construction on the line has caused significant disruption for local businesses. This series is part of a campaign focused on bringing traffic (and business) back to “The Line”. The map is a well identified and recognized visual within our market.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russell
Art Director: Leah Moy
Copywriter: Geoff Dawson
Additional credits: Maya Lange
Published: February 2010

Related videos by Shutterstock

8 comments

lynz's picture
lynz
104 pencils

Smart, I like the thought behind it. I am just not too sure about the bland execution. I wonder if this was a poster at the track or somewhere else for that matter, would it grab my attention?

Roger Keynes's picture
Roger Keynes
5498 pencils

Feels dumbed down.

Will Think for Salary

Adaddicted's picture
Adaddicted
3435 pencils

if you think local, it works!

withalltherespects

Ed Rapport's picture
Ed Rapport
724 pencils

. the art direction is on point but the "Hundreds of shops along the way" is biting off the first execution headline.

Molecule's picture
Molecule
437 pencils

I think its brilliant

edvia's picture
edvia
79 pencils

I almost like it, though I'd probably change the line to: "One line. Hundreds of possibilities." It's less see-and-say, and could work for almost any execution (though probably not for the airport ad).

Phil Lestino's picture
Phil Lestino
1682 pencils

the line is lucky...the headline is ok

lucdesaulniers's picture
lucdesaulniers
1147 pencils

LOL, small head, big glass.

Log in or register to post comments