Canada Line Posters, Restaurant

February 2010

TransLink is Vancouver’s transit authority. And the Canada Line is our cities latest and greatest in public transportation, launched just prior to the 2010 Olympic Games. Over the past few years, construction on the line has caused significant disruption for local businesses. This series is part of a campaign focused on bringing traffic (and business) back to “The Line”. The map is a well identified and recognized visual within our market.

Print advertisment created by Grey, Canada for TransLink, within the category: Transport.

One line. Hundreds of amazing restaurants along the way.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russell
Art Director: Leah Moy
Copywriter: Geoff Dawson
Additional credits: Maya Lange

Comments (8)

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Highest Rated

lucdesaulniers's picture
Activity Score 1145

LOL, small head, big glass.

lynz's picture
Activity Score 104

Smart, I like the thought behind it. I am just not too sure about the bland execution. I wonder if this was a poster at the track or somewhere else for that matter, would it grab my attention?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Feels dumbed down.

The Jobless Writer
Will Think for Salary

Adaddicted's picture
Activity Score 3435

if you think local, it works!


Ed Rapport's picture
Ed Rapport
Activity Score 724

. the art direction is on point but the "Hundreds of shops along the way" is biting off the first execution headline.

Molecule's picture
Activity Score 435

I think its brilliant

edvia's picture
Activity Score 79

I almost like it, though I'd probably change the line to: "One line. Hundreds of possibilities." It's less see-and-say, and could work for almost any execution (though probably not for the airport ad).

Phil Lestino's picture
Phil Lestino
Activity Score 1684

the line is lucky...the headline is ok

lucdesaulniers's picture
Activity Score 1145

LOL, small head, big glass.