TransLink: Canada Line Posters, Restaurant
One line. Hundreds of amazing restaurants along the way.
TransLink is Vancouver’s transit authority. And the Canada Line is our cities latest and greatest in public transportation, launched just prior to the 2010 Olympic Games. Over the past few years, construction on the line has caused significant disruption for local businesses. This series is part of a campaign focused on bringing traffic (and business) back to “The Line”. The map is a well identified and recognized visual within our market.
Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russell
Art Director: Leah Moy
Copywriter: Geoff Dawson
Additional credits: Maya Lange
Published: February 2010
8 Comments
Smart, I like the thought behind it. I am just not too sure about the bland execution. I wonder if this was a poster at the track or somewhere else for that matter, would it grab my attention?
Feels dumbed down.
Will Think for Salary
if you think local, it works!
withalltherespects
. the art direction is on point but the "Hundreds of shops along the way" is biting off the first execution headline.
I think its brilliant
I almost like it, though I'd probably change the line to: "One line. Hundreds of possibilities." It's less see-and-say, and could work for almost any execution (though probably not for the airport ad).
the line is lucky...the headline is ok
LOL, small head, big glass.