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31 comments

Calibarak's picture
Calibarak
302 pencils

So?

Davosk's picture
Davosk
4833 pencils

I like the art direction, I'm just not sure of the idea yet.

benedict007's picture
benedict007
9 pencils

「中英快譯」 means quick translation between chinese and english, I think that's the idea.

I think "ALL (全)" is the best in the series.

Jurgis's picture
Jurgis
2 pencils

I want to have joeBK's children.

TRICKY's picture
TRICKY
3935 pencils

why all the hate in this room?

The man who stops advertising to save money is like the man who stops the clock to save time

wearmysocks's picture
wearmysocks
1085 pencils

I see what you did there! haha!

------------------------------------
Energizer Bunny arrested, charged with battery.

TRICKY's picture
TRICKY
3935 pencils

;)

The man who stops advertising to save money is like the man who stops the clock to save time

Pretentious_and_Bitter's picture
Pretentious_and...
10 pencils

Was JoeBK involved in this campaign? Why the harsh words? That being said, I think this campaign is effective, simple and tells me precisely what this product does.

Salet's picture
Salet
288 pencils

Exactly. I like the piece, but I don't think "So?" calls for an onslaught of broken insults.

gmint7's picture
gmint7
2685 pencils

:::J:::

maybe he meant someone else in other forum..
i've seen some harsh insult around tho.. i totally agree with him

oh, and i LOVE this!

:::J:::

Jet Lee's picture
Jet Lee
127 pencils

Agree. The worst insult I've seen was 'I want to puke in the Art Director's mouth'. But why? Ok, the ad can be really bad but why have to insult so badly?
Great pieces btw, 'Horse' is my favourite.

louis119david's picture
louis119david
30 pencils

This is a totally oriental-culture based masterpiece. If the Cannes Lion is held in China, this would win at least a Gold Lion. But unfortunately, it would never be.

So, I do really appreciate this work. People who work in the occident would never imagine how fabulous this is, or how much inspiration and hard work it would take. Anyway, this should be something appreciated within our own culture...

That's all.

gmint7's picture
gmint7
2685 pencils

:::J:::
yea
Mao would love this.

:::J:::

jingwei's picture
jingwei
150 pencils

This IS fabulous, but I have to say this is th weakest of the series, since it looks like a korean character at first sight. I'd say "ALL" would be first on my list and "HORSE" would rank second. This is great work, I hope it at leasts wins something somewhere.

Ron Jeremy's picture
Ron Jeremy
92 pencils

Can someone explain the idea for us non-orientals please?

whitespace's picture
whitespace
1953 pencils

The Chinese character is 'hate', literally. This ad uses English letters to make up the Chinese character, hence the quick translation.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

'English letters'?
You made my day.
♥♠

bbchinho's picture
bbchinho
10 pencils

it's 恨 translated to english "Hate"
the execution here is not as good as "ALL" i think.

kanja's picture
kanja
100 pencils

JoeBK shut the fuck up....
let people comment, they have their right to comment what they want.
you only can just ignore it...

kanja's picture
kanja
100 pencils

and dont simply ask ppl to fuck ur mom...

smudge23's picture
smudge23
171 pencils

You people shouldn't take insults so personally. I think they spice up these yawn factor nine notice boards.

credosian's picture
credosian
272 pencils

i like the campaign.

two thumbs up brother.

nice ones.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

Will Young's picture
Will Young
20 pencils

good idea,but the execution should in many

debu purkayastha's picture
debu purkayastha
84 pencils

whats happening here?

i "hate"....

emailer's picture
emailer
69 pencils

nice ideia. good Art direction

popdod's picture
popdod
18 pencils

Briliant idea.

arthritic account director's picture
arthritic accou...
6 pencils

Generic strat

db's picture
db
44 pencils

這個強悍。和上次看的那個鏡子里的hate有的一比。...
------------------------i'm separation lin

EddieZhao210004's picture
EddieZhao210004
68 pencils

Hate? Why not "Love"?

EddieZhao210004's picture
EddieZhao210004
68 pencils

Briliant! Good job, DDB Hong Kong!
BTW, I think it's not easy to understand for most Chinese.

aloninet's picture
aloninet
2 pencils

Brilliant

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