Ads of the World A Graphics.com site

Translation Pen: All

Translation Pen: All
Your rating: None Average: 5.5 (79 votes)

Advertising Agency: DDB Hong Kong
Typographers: Ken Hui, Frank Lau
Photographer: Edmond Poon
Executive Creative Director: Christine Pong
Creative Directors: Derek Wong, O Poon
Art Director: Ken Hui
Copywriter: Derek Wong

Comments

Calibarak's picture 302 pencils

So what? What is the idea?

Rene Fractal's picture 1430 pencils

The product shot looks like an Iris pen (www.irislink.com), which are handheld scanners that include translation software. Good idea, the benefit is clear.

artdirectoredwardbutstudiovisualizer's picture 138 pencils

Done, done, done ....

zpolice's picture 2 pencils

by all of composition of "A" "L" "L"
they're look like "ZEN" (KANJI in japan or china)
and "ZEN" meaning is "all" too

I;ll try and try foerver

whitespace's picture 2061 pencils

Zen isn't 'All'... and it's not written like the ad above, but like this >http://www.astromagik.com/Zen.jpg

Zen is pronounced as 'Chan', while the word above is pronounced as 'Quan'. The above word is 'All' or 'Everything' in Chinese.

dannyvall's picture 78 pencils

Zpolice thanks, now i get it, nice, good work!!!

Gorilla Lover's picture 84 pencils

Looks like ALL to me. Then I say, what's the point? Is there a translation on the tagline?

jingwei's picture 150 pencils

great idea, great art execution too. Only those fluent in chinese and english will get it I suppose, but it doesn't matter since it speaks to the target audience.

Copy at the bottom roughly means "Fast english to chinese translation"

--------------------
come on, push it!!!!

bbchinho's picture 10 pencils

if we translate the english word "ALL" to chinese, it's 全.
the concept divided the chinese character to 3 letters A-L-L.
and they are selling a translate machine.
it seems a hand held scanner with a display scan and translate the word instantly.

This similar concept can easily be seen in Hong Kong.
Nothing really special here :)

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!