Trane Heating and Air Conditioning: This Old House

Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Jim Nelson
Creative Director: Tom Riddle
Art Director: Doug Pedersen
Copywriter: Heath Pochucha
Photographer: Chris Sheehan
Published: May 2010

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6 comments

Appolonia's picture
Appolonia
298 pencils

nice campaign...mainly about the copy!

Reality Check's picture
Reality Check
1799 pencils

This is first-rate copywriting.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

The Copy Returns

Guest's picture
Guest

"very cool" copy

Guest's picture
Guest

Nice copy + Art compliments it too ! As a Copywriter you write amazing pieces, but somehow the art director gets stressed over what he needs to do... it can be so simple and appealing at times !

Artistic Anurag's picture
Artistic Anurag
22 pencils

Nice copy + Art compliments it too ! As a Copywriter you write amazing pieces, but somehow the art director gets stressed over what he needs to do... it can be so simple and appealing at times !

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