35 comments

dadada's picture
1723 pencils
dadada

imperfect world ? what pessimist ! don't like.

Everybody is creative, be yourself.

nostars's picture
40 pencils
nostars

Are these tomatos genetically modified?

jorj's picture
638 pencils
jorj

no they are not, they are natural, and all natural tomatos have such shapes.
good campaign

nicoruk's picture
109 pencils
nicoruk

out of a supermarket tomatoes often look like this.
but... the ad is sad and art drection sucks!
but.. i still like the idea.

prozac_republic's picture
200 pencils
prozac_republic

the one on the bottom right looks awesome though...

eu comia.

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Margotte's picture
2 pencils
Margotte

it reminds me the concept of fotoprix "perfect pictures for an imperfect world "

http://www.youtube.com/watch?v=2ubl8V7uAPk

tsui tsui's picture
24 pencils
tsui tsui

Nice, nice

Cris's picture
47 pencils
Cris

like the clean layout.

anne hooper's picture
75 pencils
anne hooper

" H2Oh! El agua perfecta para quienes no somos perfectos"

teenie's picture
1898 pencils
teenie

Just one tomato would have sufficed. This looks like a freak show.

NatalieM's picture
1687 pencils
NatalieM

I agree. One tomato would work, but it still would only show that the knife can cut tomatoes. That's not groundbreaking.

Disco Munky's picture
3924 pencils
Disco Munky

Now you say it, I can see you're right.

One of the more interesting looking tomatoes by itself and the line.

That would have worked nicely.

"readthiswhileIstareatyourtits"

Doin' it for the points

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

But I would need more than just a vine-ripened baboon's ass to buy into their brand message. ; ) I think they're onto something here, though.

Disco Munky's picture
3924 pencils
Disco Munky

"vine-ripened baboon's ass"

You just created a new emotional state for me. It's name? "Vomit-happy-shame", you can guess how it goes.

"readthiswhileIstareatyourtits"

Doin' it for the points

Rachel.Mann's picture
450 pencils
Rachel.Mann

I agree. One severely screwed up tomato would've been sufficient. I like the idea, however.

krautland's picture
3241 pencils
krautland

one tomato is not a reason to buy a knife. having things like this one happen to you over and over again is.
I do think though that they have cluttered the page with a few too many examples.

decent ad, imho. they tried to approach the product from a different angle and I do think they should get credit for that.

Rachel.Mann's picture
450 pencils
Rachel.Mann

I think you're taking the message too literally. No one buys the knife because it's better equipped to slice irregular tomatoes.

Zeus's picture
914 pencils
Zeus

WTF?

alaska502's picture
58 pencils
alaska502

http://youtube.com/watch?v=IiqTcIrJ5Vk

The same idea !!! Won in cannes few years ago...

fs's picture
40 pencils
fs

Those fantastic das have othing to do with it.

primo_susto's picture
442 pencils
primo_susto

THAT IS SO FKN DISCUSTING!

getconnected2001's picture
993 pencils
getconnected2001

Any ordinary knife will also do the same job.

Rachel.Mann's picture
450 pencils
Rachel.Mann

Sure, but how else are you supposed to market a knife, really?

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

I'm just so glad that it's not yet anther one of those "we-can-slice-it-paper-thin" knife ads that we're so tired of seeing by now...

At least these guys have trid to come up with a different angle. And that is to be commended.

teenie's picture
1898 pencils
teenie

Had a conversation with a colleague about those Jinsu knife commercials from eons ago: "You can even slice through a hammer!" To which my colleague replied "Oh, for all those times you need half a hammer!"

haha_p's picture
29 pencils
haha_p

Nice & Cute Ad like!!!!!! it goooodd

RLZ's picture
55 pencils
RLZ

ok... ahora juzgan a dios por 12 tomates...

StuartLittle's picture
468 pencils
StuartLittle

Imperfect world?????? People themselves could b imperfect. The word imperfect is never used for Nature, dear Creative Directors..... Nature is the only thing thats perfect. The kinfe u guys are selling can not b compared to nature. I am afraid to think of a world where Nature itself is imperfect.

mrtalented's picture
2175 pencils
mrtalented

nice visuals

NOMASFE's picture
NOMASFE

MALA, Y MAS ENCIMA EL CONCEPTO COPIADO DE UN CAMPAÑA DE FOTOCOPIAS QUE GANO CANNES HACE UN PAR DE AÑOS

goon's picture
16 pencils
goon

nice idea but the thing at the bottom right is no tomato........lol

Daisy25's picture
8 pencils
Daisy25

YES. Perfect. Love this :)

Guest's picture
Guest

malo. q me importa q el tomate este asi si de todas maneras voy a cortarlo y van a hacer rebanadas.

Sherif Hany's picture
92 pencils
Sherif Hany

the knife should have more focus in this ad more than this
some people here didnt see it even !

Guest's picture
Guest

bad art direction!