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Tramontina: Tomato

Tramontina: Tomato
Your rating: None Average: 4.6 (19 votes)

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008

Comments

dadada's picture 298 pencils

imperfect world ? what pessimist ! don't like.

nostars's picture 44 pencils

Are these tomatos genetically modified?

jorj's picture 482 pencils

no they are not, they are natural, and all natural tomatos have such shapes.
good campaign

nicoruk's picture 109 pencils

out of a supermarket tomatoes often look like this.
but... the ad is sad and art drection sucks!
but.. i still like the idea.

prozac_republic's picture 183 pencils

the one on the bottom right looks awesome though...

eu comia.

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Margotte's picture 2 pencils

it reminds me the concept of fotoprix "perfect pictures for an imperfect world "

http://www.youtube.com/watch?v=2ubl8V7uAPk

g

tsui tsui's picture 24 pencils

Nice, nice

Cris's picture 47 pencils

like the clean layout.

anne hooper's picture 70 pencils

" H2Oh! El agua perfecta para quienes no somos perfectos"

teenie's picture 1910 pencils

Just one tomato would have sufficed. This looks like a freak show.

NatalieM's picture 1693 pencils

I agree. One tomato would work, but it still would only show that the knife can cut tomatoes. That's not groundbreaking.

Disco Munky's picture 3839 pencils

Now you say it, I can see you're right.

One of the more interesting looking tomatoes by itself and the line.

That would have worked nicely.

"readthiswhileIstareatyourtits"

Doin' it for the points

Jet Propulsion Lab's picture 10602 pencils

But I would need more than just a vine-ripened baboon's ass to buy into their brand message. ; ) I think they're onto something here, though.

Disco Munky's picture 3839 pencils

"vine-ripened baboon's ass"

You just created a new emotional state for me. It's name? "Vomit-happy-shame", you can guess how it goes.

"readthiswhileIstareatyourtits"

Doin' it for the points

Rachel.Mann's picture 452 pencils

I agree. One severely screwed up tomato would've been sufficient. I like the idea, however.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

krautland's picture 2465 pencils

one tomato is not a reason to buy a knife. having things like this one happen to you over and over again is.
I do think though that they have cluttered the page with a few too many examples.

decent ad, imho. they tried to approach the product from a different angle and I do think they should get credit for that.

Rachel.Mann's picture 452 pencils

I think you're taking the message too literally. No one buys the knife because it's better equipped to slice irregular tomatoes.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Zeus's picture 872 pencils

WTF?

alaska502's picture 58 pencils

http://youtube.com/watch?v=IiqTcIrJ5Vk

The same idea !!! Won in cannes few years ago...

fs's picture 40 pencils

Those fantastic das have othing to do with it.

primo_susto's picture 462 pencils

THAT IS SO FKN DISCUSTING!

getconnected2001's picture 992 pencils

Any ordinary knife will also do the same job.

-----
http://indianadsblog.blogspot.com/
Indian Ads Update

Rachel.Mann's picture 452 pencils

Sure, but how else are you supposed to market a knife, really?

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Jet Propulsion Lab's picture 10602 pencils

I'm just so glad that it's not yet anther one of those "we-can-slice-it-paper-thin" knife ads that we're so tired of seeing by now...

At least these guys have trid to come up with a different angle. And that is to be commended.

teenie's picture 1910 pencils

Had a conversation with a colleague about those Jinsu knife commercials from eons ago: "You can even slice through a hammer!" To which my colleague replied "Oh, for all those times you need half a hammer!"

haha_p's picture 29 pencils

Nice & Cute Ad like!!!!!! it goooodd

RLZ's picture 55 pencils

ok... ahora juzgan a dios por 12 tomates...

StuartLittle's picture 468 pencils

Imperfect world?????? People themselves could b imperfect. The word imperfect is never used for Nature, dear Creative Directors..... Nature is the only thing thats perfect. The kinfe u guys are selling can not b compared to nature. I am afraid to think of a world where Nature itself is imperfect.

mrtalented's picture 2181 pencils

nice visuals

NOMASFE's picture

MALA, Y MAS ENCIMA EL CONCEPTO COPIADO DE UN CAMPAÑA DE FOTOCOPIAS QUE GANO CANNES HACE UN PAR DE AÑOS

goon's picture 16 pencils

nice idea but the thing at the bottom right is no tomato........lol

stoned

Daisy25's picture 8 pencils

YES. Perfect. Love this :)

Guest's picture

malo. q me importa q el tomate este asi si de todas maneras voy a cortarlo y van a hacer rebanadas.

Sherif Hany's picture 90 pencils

the knife should have more focus in this ad more than this
some people here didnt see it even !

Guest's picture

bad art direction!

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