Tramontina: Tomato
Tramontina. The perfect knife for an imperfect world.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008
35 Comments
imperfect world ? what pessimist ! don't like.
Critics are easy.
Are these tomatos genetically modified?
nostars.biz - ads, art, design, sound, more!
no they are not, they are natural, and all natural tomatos have such shapes.
good campaign
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
out of a supermarket tomatoes often look like this.
but... the ad is sad and art drection sucks!
but.. i still like the idea.
the one on the bottom right looks awesome though...
eu comia.
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The Prozac Republic®
добро пожаловать и наслаждается!
The Prozac Republic®
it reminds me the concept of fotoprix "perfect pictures for an imperfect world "
http://www.youtube.com/watch?v=2ubl8V7uAPk
g
Nice, nice
like the clean layout.
" H2Oh! El agua perfecta para quienes no somos perfectos"
Just one tomato would have sufficed. This looks like a freak show.
I agree. One tomato would work, but it still would only show that the knife can cut tomatoes. That's not groundbreaking.
-Natalie
http://www.nataliemarion.com
Now you say it, I can see you're right.
One of the more interesting looking tomatoes by itself and the line.
That would have worked nicely.
"readthiswhileIstareatyourtits"
Doin' it for the points
But I would need more than just a vine-ripened baboon's ass to buy into their brand message. ; ) I think they're onto something here, though.
"vine-ripened baboon's ass"
You just created a new emotional state for me. It's name? "Vomit-happy-shame", you can guess how it goes.
"readthiswhileIstareatyourtits"
Doin' it for the points
I agree. One severely screwed up tomato would've been sufficient. I like the idea, however.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
one tomato is not a reason to buy a knife. having things like this one happen to you over and over again is.
I do think though that they have cluttered the page with a few too many examples.
decent ad, imho. they tried to approach the product from a different angle and I do think they should get credit for that.
I think you're taking the message too literally. No one buys the knife because it's better equipped to slice irregular tomatoes.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
WTF?
http://youtube.com/watch?v=IiqTcIrJ5Vk
The same idea !!! Won in cannes few years ago...
Those fantastic das have othing to do with it.
THAT IS SO FKN DISCUSTING!
Any ordinary knife will also do the same job.
Sure, but how else are you supposed to market a knife, really?
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
I'm just so glad that it's not yet anther one of those "we-can-slice-it-paper-thin" knife ads that we're so tired of seeing by now...
At least these guys have trid to come up with a different angle. And that is to be commended.
Had a conversation with a colleague about those Jinsu knife commercials from eons ago: "You can even slice through a hammer!" To which my colleague replied "Oh, for all those times you need half a hammer!"
Nice & Cute Ad like!!!!!! it goooodd
ok... ahora juzgan a dios por 12 tomates...
Imperfect world?????? People themselves could b imperfect. The word imperfect is never used for Nature, dear Creative Directors..... Nature is the only thing thats perfect. The kinfe u guys are selling can not b compared to nature. I am afraid to think of a world where Nature itself is imperfect.
nice visuals
MALA, Y MAS ENCIMA EL CONCEPTO COPIADO DE UN CAMPAÑA DE FOTOCOPIAS QUE GANO CANNES HACE UN PAR DE AÑOS
nice idea but the thing at the bottom right is no tomato........lol
stoned
YES. Perfect. Love this :)
malo. q me importa q el tomate este asi si de todas maneras voy a cortarlo y van a hacer rebanadas.
the knife should have more focus in this ad more than this
some people here didnt see it even !
bad art direction!