Tramontina: Pineapple

Advertising Agency: Inbrax, Santiago, Chile
Chief Creative Director / Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Directors: Cristián Chávez, Manuel Saballa
Copywriter: fernando cuevas
Client Team Director: Leandro Conzatti
Retouchers: Roberto Muñoz, Cristián Chávez
Account manager: Carolina Pinheiro
Published: January 2013

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6 comments

eins-eins-null's picture
eins-eins-null
867 pencils

nice look. and something to think about - it even makes you wanting to think about it. but i see absolutely NO sense here.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

The knife may be sharp, but the concept here is really a blunt one!

Love creating ads..

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

I didn't get it.

Seldoon Eeffoc's picture
Seldoon Eeffoc
102 pencils

The concept is a knife so sharp and easy to use, you can slice things as thin as you like.

ankitadv's picture
ankitadv
826 pencils

nice

Seldoon Eeffoc's picture
Seldoon Eeffoc
102 pencils

I like it very much. It may be a little heavy-handed, but it is very effective for those who think about it a moment.

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