Tramontina. The perfect knife for an imperfect world.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008
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6 Comments
cute....nice visuals...fresh approach :D
http://maitrilanger.blogspot.com/
Any knife can cut any vegetables as long as it's sharp. Think. What can this knife do that's different than other knives? Or how can you set it apart?
-Natalie
http://www.nataliemarion.com
to find a credible USP among millions of very sharp knifes is impossible. so you gotta create one by making a statement which is extraordinary credible or extraordinary sympathic or extraordinary extraordinary or - in best case - all of that.
http://youtube.com/watch?v=IiqTcIrJ5Vk
The same idea !!! Won in cannes few years ago...
Is it just me or are these looking like environmentally friendly sex toys?
Your comment looks perfect for an imperfect ad