Tramontina: Cucumber

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008

6 comments

mishkaa's picture
mishkaa
296 pencils

cute....nice visuals...fresh approach :D

NatalieM's picture
NatalieM
1687 pencils

Any knife can cut any vegetables as long as it's sharp. Think. What can this knife do that's different than other knives? Or how can you set it apart?

sumsum's picture
sumsum
615 pencils

to find a credible USP among millions of very sharp knifes is impossible. so you gotta create one by making a statement which is extraordinary credible or extraordinary sympathic or extraordinary extraordinary or - in best case - all of that.

alaska502's picture
alaska502
58 pencils

http://youtube.com/watch?v=IiqTcIrJ5Vk

The same idea !!! Won in cannes few years ago...

whitespace's picture
whitespace
1953 pencils

Is it just me or are these looking like environmentally friendly sex toys?

I-M-ONSTER's picture
I-M-ONSTER

Your comment looks perfect for an imperfect ad

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