Tramontina: Cucumber

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008


mishkaa's picture
296 pencils

cute....nice visuals...fresh approach :D

NatalieM's picture
1685 pencils

Any knife can cut any vegetables as long as it's sharp. Think. What can this knife do that's different than other knives? Or how can you set it apart?

sumsum's picture
615 pencils

to find a credible USP among millions of very sharp knifes is impossible. so you gotta create one by making a statement which is extraordinary credible or extraordinary sympathic or extraordinary extraordinary or - in best case - all of that.

alaska502's picture
58 pencils

The same idea !!! Won in cannes few years ago...

whitespace's picture
1953 pencils

Is it just me or are these looking like environmentally friendly sex toys?

I-M-ONSTER's picture

Your comment looks perfect for an imperfect ad

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