Tramontina: Carrot

Food only. Professional knives with anti-bacterial protection.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Directors: Mauricio Oliveira, Vinicius Turani
Copywriter: Eduardo Boldrini
Illustrator: Meca
Photographer: Estudio Meneghetti
Published: March 2009

7 comments

copywriter.txt's picture
copywriter.txt
828 pencils

I liked. Good twist.

Guest's picture
Guest

yeah. definitely like these. nice tight execution, getable idea... well done.

Guest's picture
Guest

Interesting.. Not sure how a knife can do anything about cutting a piece of organic material which is full of bacteria naturally. But the visual is arresting.

SoCH_TO's picture
SoCH_TO
953 pencils

Good art work n theme also

Live with Passion

Schizzy's picture
Schizzy
205 pencils

Rather odd looking carrots. But nonetheless, the art work is beautifully done.

Not too hot on the copy though. "Food only" doesn't communicate this thought well enough. I apologise for not being able to suggest alternatives off the top of my head.

Guest's picture
Guest

great! these are very very cool!!!

Bull's picture
Bull
48 pencils

good!!

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