Tramontina: Carrot

Food only. Professional knives with anti-bacterial protection.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Directors: Mauricio Oliveira, Vinicius Turani
Copywriter: Eduardo Boldrini
Illustrator: Meca
Photographer: Estudio Meneghetti
Published: March 2009

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copywriter.txt's picture
828 pencils

I liked. Good twist.

Guest's picture

yeah. definitely like these. nice tight execution, getable idea... well done.

Guest's picture

Interesting.. Not sure how a knife can do anything about cutting a piece of organic material which is full of bacteria naturally. But the visual is arresting.

SoCH_TO's picture
953 pencils

Good art work n theme also

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Schizzy's picture
205 pencils

Rather odd looking carrots. But nonetheless, the art work is beautifully done.

Not too hot on the copy though. "Food only" doesn't communicate this thought well enough. I apologise for not being able to suggest alternatives off the top of my head.

Guest's picture

great! these are very very cool!!!

Bull's picture
48 pencils


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