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Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

Whose house looks like that? Y&R's art director's...

nice gaijin's picture
nice gaijin
Activity Score 815

Funny, but whose house looks like that?

regrat's picture
regrat
Activity Score 304

My. :-)

Tincho's picture
Tincho
Activity Score 1093

Hehehe true.

Kateter's picture
Kateter
Activity Score 2029

Almap BBDO won some awards years ago with similar concept.
and far better and smarter execution: one was for example 3 people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. the other was a robber on first treadmill, and than a cop behind him. I believe the claim was 'get in shape'.

this is where this idea came from.

Vicomte's picture
Vicomte
Activity Score 287

Belle DA mon Gillou.
Mais un DC suffisait pour vendre une annonce comme ca...

Stigset's picture
Stigset
Activity Score 1454

Superb art direction, I 've seen the one kateter is talking about and it doesn't look as good as this one (but it's true they thought of it first).

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Just superb, I love it.
It has the whiff of an award about it, siplicity is always winner.

www.jpmountford.com

vwray81's picture
vwray81
Activity Score 256

Haha that's one cocky arrogant bastard.

m í t i c o's picture
m í t i c o
Activity Score 676

Esta idea ya se hizo varios años atrás

http://artektracho.blogspot.com

SeanMartin's picture
SeanMartin

I actually thought this was an ad for flooring, not exerbikes. If the photo had been cropped in a little tighter, perhaps, it might have worked better. But as someone else pointed out, who has a house like this? Wouldnt it be more intruiging -- given that *everyone* is riding the same exercise bike (I mean, if you want to make a point about this particular bike, why not put those in the pack on a completely different model?) -- to show them in a tighter, more confined space, with more of a true racing feel?

Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

Whose house looks like that? Y&R's art director's...

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