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Agency: 
Published/Aired: 
September 2011
Description: 

Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble

Comments (14)

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Highest Rated

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

The ad definitely draws me in long enough to want to look at each detail and eventually the copy. Appropriate use of the Mother and Daughter outside as well (rather than a man) to show the process of how it begins

kleenex's picture
kleenex
Activity Score 43493

interesting idea.

morse's picture
morse
Activity Score 17364

This campaign is really good. Simple idea, yet you get lost in the details and makes you feel sorry for the girls. Powerful stuff.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

markitomesquita's picture
markitomesquita
Activity Score 31

wow!!!! amazing

Norremark's picture
Norremark
Activity Score 77

It's good but for some reason it doesn't do it for me? Maybe it's because the art kinda reminds me of The sims and all those online games? Takes some of the punch out of it for me

Geimima's picture
Geimima
Activity Score 824

applause for team work.. 3 CDs

life is a playground

jackblack's picture
jackblack
Activity Score 2350

This is nice.

adschmad's picture
adschmad
Activity Score 72

Craft is very good. But for me, it's not simple enough.

rafaellopes's picture
rafaellopes
Activity Score 47

cannes! great illustration.

jinfan102's picture
jinfan102
Activity Score 160

It's powerful. The illustrations are "cute", but when I look at them closely, section by section, it breaks my heart. :*(

Nike Diesel's picture
Nike Diesel
Activity Score 13630

@adschmad: IMO the "chaos" causes some simplicity and therefore intriguing and inviting at the same time. Campaign well done!

Takmelius's picture
Takmelius
Activity Score 203

How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.

jessica-haddad's picture
jessica-haddad
Activity Score 4

very nice idea, even nicer execution

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

very nice on both as noted; idea and execution. For the character; I think it's the driver...You are seeing this cute and somewhat known looking cartoon character you like, and now see it being abused. It's more personal. It does make one sad.
Very good ad. For such detail and complex ads, the viewer needs to be lured in to explore, and I think this does that.

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

The ad definitely draws me in long enough to want to look at each detail and eventually the copy. Appropriate use of the Mother and Daughter outside as well (rather than a man) to show the process of how it begins

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