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September 2011
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Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble

Comments (14)

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Highest Rated

JonnyyRamone's picture
JonnyyRamone
167 Activity Scores

The ad definitely draws me in long enough to want to look at each detail and eventually the copy. Appropriate use of the Mother and Daughter outside as well (rather than a man) to show the process of how it begins

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