Traffick Lights: Restaurant
Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.
Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble
13 comments
interesting idea.
This campaign is really good. Simple idea, yet you get lost in the details and makes you feel sorry for the girls. Powerful stuff.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
wow!!!! amazing
It's good but for some reason it doesn't do it for me? Maybe it's because the art kinda reminds me of The sims and all those online games? Takes some of the punch out of it for me
applause for team work.. 3 CDs
life is a playground
This is nice.
Craft is very good. But for me, it's not simple enough.
cannes! great illustration.
It's powerful. The illustrations are "cute", but when I look at them closely, section by section, it breaks my heart. :*(
www.advertisingfan.net
@adschmad: IMO the "chaos" causes some simplicity and therefore intriguing and inviting at the same time. Campaign well done!
How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.
very nice idea, even nicer execution
very nice on both as noted; idea and execution. For the character; I think it's the driver...You are seeing this cute and somewhat known looking cartoon character you like, and now see it being abused. It's more personal. It does make one sad.
Very good ad. For such detail and complex ads, the viewer needs to be lured in to explore, and I think this does that.