Traffick Lights: Maid Agency

Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble

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8 comments

CommandZ's picture
CommandZ
2460 pencils

Very well done, indeed, very powerful.

ace85le's picture
ace85le
3941 pencils

2012 Cannes please!!

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Geimima's picture
Geimima
815 pencils

awesome illustration.

life is a playground

NicoCiego's picture
NicoCiego
1035 pencils

clever design!

Takmelius's picture
Takmelius
198 pencils

Seriously? They made three of them? What does this ad say that the first one didn't? What a waste of time?!
How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.

TEK's picture
TEK
4 pencils

Where did these campaign featured? Which Magazines?
Good work though.......

TEK's picture
TEK
4 pencils

Good work. Are they REAL work??

JonnyyRamone's picture
JonnyyRamone
141 pencils

I'm guessing this has to be blown up perhaps A3 to get the full effect. Love the authenticity of the series though - it parallels what is happening in reality

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