Traffick Lights: Maid Agency
Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.
Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble
7 comments
Very well done, indeed, very powerful.
2012 Cannes please!!
-------------------------------
www.scorchidentity.com
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
awesome illustration.
life is a playground
clever design!
Seriously? They made three of them? What does this ad say that the first one didn't? What a waste of time?!
How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.
Where did these campaign featured? Which Magazines?
Good work though.......
Good work. Are they REAL work??