Traffic Police Mumbai: Waving

Be careful this new year.

Advertising Agency: Ogilvy, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Shekhar Jha, Mahesh Gharat
Art Director / Designer: Makarand Joshi
Copywriter: Anurag Agnihotri

March 2008


sumsum's picture
615 pencils

no, this is what happens, if I would smoke dope:)

so what? the sheet is shaking which isn't scary at all...dont convince me not to drink and drive...this one is just bad.

rony.wany's picture
50 pencils

Yeh!, The drunk people does it again. cheers for this crap..

doworkson's picture
242 pencils


kalpesh78's picture
2578 pencils

not to mention this would be so distracting if its an out door. I'd crash reading this. not needing to drink. Pathetic.

ideas....30 minutes nahi toh free.

cperry's picture
280 pencils

cool effect

fersvax's picture
1239 pencils

And that's all. Just a cool effect. There's no link at all with driving and drinking and dying and...


whitespace's picture
1953 pencils

I think this would work actually.

Just a shame that they didn't quite credit the japanese guy whom the ad is 'inspired' from.

@kalpesh: they aren't placing it as a billboard.

Copydog's picture
129 pencils

If u drink&drive, a bad ad happens. So kids... !

Zekin's picture
102 pencils

I think it happens also if i drink and walk.

There's not a link with driving.

Todster35's picture
94 pencils

Eeeeuw, 'txt speak' ('U').

chederico's picture
40 pencils

Yep. Totally agree with Zekin. This is what happen when u drink. Full stop.

Takmelius's picture
203 pencils

Exactly! And tens of T-shirts have done it better.

yuckoo's picture
2 pencils

This is what happens when you badly want to win another award.

WilhelmR's picture
86 pencils

Hahaha, i was scrolling down the first time, so the effect was completely lost.

Made my wonder.. wth.. :P

baz's picture
67 pencils

The power of One, Comedy Channel. Even down to the colours.
For Christ sake if you are going to rip something off this badly then don’t advertise the fact to 34,000 members. You should never be allowed to work in this business again, or for that matter upload work to this site. Shame on Oglivy. Fuckwits.

baz's picture
67 pencils

Here you go for those who may follow my sentiments.
Comedy Channel Email
Agency: Three Drunk Monkeys
Art Directors: Justin Drape, Sam Chappell
Copywriters: Scott Nowell, Nick Morrissey

jeffjose's picture
20 pencils
LifeIsAVainBattleAgainstOblivion's picture
48 pencils

chill, dudes.
why don't you see it as a spoof? :D

vidya.shankaran's picture
724 pencils

this is what happens when you are driving on a bumpy road too! you dont have to be drunk to see this!

LordDiesel's picture
69 pencils

Hmmm. May be they want to say your mind sways and you can't focus...

comAd's picture
162 pencils

Feeling so dizzy.

sonucoues2002's picture
804 pencils


jolie's picture
30 pencils

This is what happens when you are drunk and try to come up with ideas. You steal ideas and think they are your own ha ha ha. Its high time you guys come up with something great and original.

bhatnaturally's picture
95 pencils

Can we all take a break from creating work for: don't drink & drive, anti-smoking, Wonderbra, World Wildlife Fund, divorce lawyer visiting cards..

coolburp's picture
45 pencils

what happens will someone explain

Jumo's picture
592 pencils

What's happens ? I don't understand… (Am I drunk ??)

Art Director FP7 Morocco

ram.rod's picture
46 pencils

Is this how you demonstrate seven sheets in the wind.
You guys should be blown away by by your own shit.

ram.rod's picture
46 pencils

Is this how you demonstrate seven sheets in the wind?
You farts need to be blown away by your own shit!

ram.rod's picture
46 pencils

Is this how you demonstrate seven sheets in the wind?
You farts need to be blown away by your own shit!

but_why's picture
280 pencils

So what if it's a rip off. It's relevant. People in India looking at the ad aint gonna be dissing it cause they've probably never seen the Comedy Central one. In fact it'll stick in there minds I expect.
I know this is a forum for creativity but it's also a forum for advertising. Chill out on the whole DONE thing. Everyone rips off everyone anyway even if it's not intentional.

Saying all that though maybe shock tactics are better for this kinda advertising. If thats a demonstration of how the world looks when your drunk, make mine a stella.

Dateofbirth's picture
28 pencils

Every idea is an evolution of other ideas coming together to create something better than the sum of it's parts. Well, that's what I believe anyway. The point with this particular ad is that not only is the idea 'DONE', but it's a complete copy. The only thing that has changed is the line and the logo. Same idea, same art direction.

If you're going to copy something, copy something outside of advertising. If that fails, at least don't put yourself up on a stage like this and not expect verbal tomatoes to be hurled at you.

but_why's picture
280 pencils

fare enough.

simon.gross's picture
541 pencils

What happens? You repeat what you're saying five times? Might work better for an OCD treatment centre. And the communication 'be careful this new year' is so completely ordinary it's practically invisible. Horrible.

R. Rinaldi's picture
R. Rinaldi
686 pencils


Calibarak's picture
302 pencils


cheets's picture

if you caught for "Drink and Drive" what kind of defence can be taken in the court to escape from all the punishment.. as one of my friend is victim of this case and he has appointed a lawyer..How he gonna be release then.. After all lawyer is charging him more & gave him assurance he will settle the case.. kindly reply

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