Traffic Injury Research Foundation / Toyota Foundation: Brain on Board, 2

Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at http://brainonboard.ca

Advertising Agency: Acart Communications Ottawa, Canada
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Senior Creative Director: John Staresinic
Art Director: Kerry Hodgson
Designers: Leslie Stewart & Sophie Jalbert
Digital Media Manager: Stacey Van Buskirk
V.P.Client Services: John Westbrook
Account Manager: Amanda van de Ven
Account Executive: Laurence de Montigny St-Onge
Production Manager: Lynn Norris
Published: January 2013

8 comments

tyloe's picture
tyloe
10 pencils

thought it was an ad for Campbell Soup lol

tazyboy's picture
tazyboy
777 pencils

not bad

eins-eins-null's picture
eins-eins-null
882 pencils

i think its pretty bad. nothing new here. nothing.

ankitadv's picture
ankitadv
826 pencils

awesome

morse's picture
morse
16053 pencils

Good idea. Makes you think about the issue.

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kleenex's picture
kleenex
30110 pencils

I like.

feysal's picture
feysal
2355 pencils

i actually like it it makes you think its interactive and engaging. Art direction could have been pushed it looks a bit ol school

groovy baby!

rhq's picture
rhq
30 pencils

i like

RHQ

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