Fluoro Boat

Agency Network: 
February 2013

Photographer (Fluoro Bike & Fluoro Forklift): Stuart Crossett

Print advertisment created by Grey, Australia for Trader Classifieds, within the category: Media.

The boat you want is now easier to find.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Directors / Copywriters: Richard Lovell, Sharon Condy
Photographer (Fluoro Boat): Ellen Dewar
Retoucher: Akane Utsunomiya

Comments (5)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

How (does this work)? And why would this convince me?

mr.x's picture
Activity Score 998

Okay idea, bad visual I say. You need 99 white boats and 1 orange boat (bird view) to make this interesting.

bate_palmas's picture
Activity Score 1479

agree with mr x - the visual is sorely weaker than the idea

kleenex's picture
Activity Score 49606

The idea is better than the execution.

janey's picture
Activity Score 21

I think the idea works very well. Maybe more boats would be better but the visual still communicates what they want to say.