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Fluoro Boat

Agency: 
Published/Aired: 
February 2013
Description: 

Photographer (Fluoro Bike & Fluoro Forklift): Stuart Crossett

The boat you want is now easier to find.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Directors / Copywriters: Richard Lovell, Sharon Condy
Photographer (Fluoro Boat): Ellen Dewar
Retoucher: Akane Utsunomiya

Comments (5)

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Highest Rated

janey's picture
janey
Activity Score 21

I think the idea works very well. Maybe more boats would be better but the visual still communicates what they want to say.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

How (does this work)? And why would this convince me?

mr.x's picture
mr.x
Activity Score 998

Okay idea, bad visual I say. You need 99 white boats and 1 orange boat (bird view) to make this interesting.

bate_palmas's picture
bate_palmas
Activity Score 1479

agree with mr x - the visual is sorely weaker than the idea

kleenex's picture
kleenex
Activity Score 43371

The idea is better than the execution.

janey's picture
janey
Activity Score 21

I think the idea works very well. Maybe more boats would be better but the visual still communicates what they want to say.

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