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Birthday of the newspaper

Agency: 
Published/Aired: 
October 2016
Description: 

When each of the 7500 editions of the newspaper were opened, readers were surprised to find real confetti upon the announcement of TraçoD.

We leave the obvious
The confetti leaves paper
And the newspaper leaves you well informed
Congratulations “Folha do Mate” 38 years
Strategic design for your brand.

Advertising Agency: TraçoD, Venâncio Aires, Brazil
Creative Director: Marcel Coutinho
Art Director: Joana Heck
Copywriter: Jean Dettenborn
Photographer: Giovane Sebastiany

Comments (7)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13561

Very cute :-)

Guest's picture
Guest

Great job!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

did the confetti pop out or something?

tracod's picture
tracod
Activity Score 5

No. He was an inserted between the paper. The viability of costs have not left us much choice in the placement of confetti inside the newspaper.

Guest's picture
Guest

no no no! this isn't AotW material

burcinistanbul's picture
burcinistanbul
Activity Score 46

We were doing the same thing with our home works when we were 8...

tracod's picture
tracod
Activity Score 5

Judging by your recent comments on other materials, we can see that you're a critic.
We accept the criticism and ask to see your stuff, Mr. God.

atb2005's picture
atb2005
Activity Score 13561

Very cute :-)

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