ivan's picture

FYI, a slightly different version of the same campaign was posted in the Forum Exhibition earlier: http://adsoftheworld.com/forum/exhibition/toys_r_us_toy_city

miko1aj's picture
3098 pencils

ok. Previous version is better. Not having such saturation of photo. Beside the idea, which is quite ok, it is done (art directed) without THAT something.

dadada's picture
1720 pencils

oh, there's really a problem there, what's deal??


Everybody is creative, be yourself.

ivan's picture

What problem dadada?

Stigset's picture
1456 pencils

I always wanted to use the tilt shift effect but it was allready done by chevrolet. Same idea as this :


fersvax's picture
1239 pencils

I repeat, a pixelated logo is unforgivable. besides, what's the deal with this effect. 0/10


Beatboxer's picture
1519 pencils

OK, i like the concept and the line 'Everything's toys', just don't like the use they made of it. They could have found a much better visual environment, along with the text. This campaign doesn't have much impact, in my opinion.

By the way, when I first and quickly looked at this one, it seemed like Pikachu was the figure on top of the tower. Would have been much funnier. And with this visual, it would obey more to the pun. Pika-Pika-Pikaaaaacccchhuuu!

Chris's picture
1987 pencils

i agree with u on that, the tilt shift effect looks awesome i cant believe its a real shot, but yeah the visual could have been better. ie, train tracks. race cars etc..

tjb1970's picture
492 pencils

i'm not really getting this one. what's the idea? how does it relate to the art direction?

Spanky's picture
4899 pencils

if this were a little better, it'd be bad.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

I think you have a cool idea, but the art direction seems rookie to me.

hang-the-dj's picture
1262 pencils

Where's purple-spelling-nazi when we need him?
'Everything's Toys'? as in, everything is toys?
Does anybody else have a problem with this?
Crap idea anyway.

itch's picture
806 pencils

good idea =)

* it's not how good you are. it's how good you want it to be *

Fabian Kirner's picture
Fabian Kirner
270 pencils

Well... ahem... even you guys don´t agree with me: I think it´s pretty cool stuff!
Nice 1.

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