Toys R Us: Need for Speed Carbon
Need For Speed Carbon now available at Toys R Us.
Agency: Volcano Advertising, Johannesburg, South Africa
Creative Directors: Bradley Copeman, Glenn Jeffrey
Art Directors: Greig Watt, Jade Manning
Copywriter: Cheryl Davies
Photographer: Micheal Knight


16 Comments
Too lame for any award.. All the best.
i think this is amazing.
its the first time ive seen flames used to communicate 'fast'
very original
cool thinking guys!
is the first time? you Obviously are new in the business...
Boring.
very cool.
is not relevant, is the first idea... gamers need more intelligent communication
Such a wasted opportunity.
I don't connect gamers with armchairs.
Is it just me?
>>>> That's not an ad. THIS is an ad.
What then? Beanbags? Pimp my hammock?
Because they sit in armchairs in front of their consoles and the TV?
pimp my chair?
Maxell done before. So good it turn out to be an icon.
i like this one just some missings here
the neonlight under the chair and one spoiler in the headsection of the chair ... boring ? what an comment some kiddis here i thing.
Looks like the first idea...
Flames again huh? yawn.
eat shit haters! i like it!