15 comments

Justin's picture
Justin
176 pencils

Am I missing something here?

firstly, x-ray ideas r sooo tired, secondly, where's the idea?

NITROXROX's picture
NITROXROX
79 pencils

Same idea, 3 different executions and still nothing good.

bknowlden's picture
bknowlden
3647 pencils

Aside from the fact that this would proabably mean nothing to the consumer, it's a good attempt for the category.

squirrely's picture
squirrely
316 pencils

Aren't children generally the target audience for Toys R Us? This would confuse the hell out of a child!

popdistortion's picture
popdistortion
1594 pencils

Actually, more often the target are parents. Simply because they have the cash. Still, this ad doesn't pull.

Pila's picture
Pila
177 pencils

what is the idea?

Pila

bknowlden's picture
bknowlden
3647 pencils

they x-rayed a toy, BOOM! big idea... Dear Cannes, please send the lion to...

popdistortion's picture
popdistortion
1594 pencils

hahaha! Maybe they should have thought to really take toys and turn them inside out. That would have at least looked more intriguing.

Pila's picture
Pila
177 pencils

hahahaha, you wish.

Pila

apfelbutzen's picture
apfelbutzen
44 pencils

;-) ;-) ;-)
hähähä

Desi's picture
Desi
1052 pencils

kids are scared of x-ray images.

ChuckNorris's picture
ChuckNorris
834 pencils

If it's from miami and it ain't crispin, it sucks!

Mo's picture
Mo
648 pencils

Haha...Chuck.
It's been done before for something related to Paintings. It was on the cover of the archive magazine!

onemancreative's picture
onemancreative
12 pencils

i use to do toys r us ad and this ad is so far from what toys r us in the philippines approve ads coz lets face it kids are the main target of the store thats why they should understand whay they see and makes this ad dont work ..... but nice try dude!

creative_assylum's picture
creative_assylum
134 pencils

dont be so nice... this ad's sucks

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