Toyota: Zero Emissions

We are committed to preserving the delicate balance between man and nature. We've come a long way since we launched our first hybrid car 10 years ago. But our goal goes beyond reducing exhaust emissions. We apply innovative environmental solutions to every aspect of the vehicle's life cycle; from design, manufacture and use, right through recycling. It's the only way to reach our ultimate aim: zero emissions.

Advertising Agency: Dentsu, Brussels, Belgium
Creative Director: Roger Tavares
Art Directors: Alexis Bellavoine, Moira Marcantei
Copywriter: Jan Vandeplas
Photographer: Christophe Gilbert
Additional credits: Yannic LE COQ
Published: September 2007