Toyota: Zero Emissions

We are committed to preserving the delicate balance between man and nature. We've come a long way since we launched our first hybrid car 10 years ago. But our goal goes beyond reducing exhaust emissions. We apply innovative environmental solutions to every aspect of the vehicle's life cycle; from design, manufacture and use, right through recycling. It's the only way to reach our ultimate aim: zero emissions.

Advertising Agency: Dentsu, Brussels, Belgium
Creative Director: Roger Tavares
Art Directors: Alexis Bellavoine, Moira Marcantei
Copywriter: Jan Vandeplas
Photographer: Christophe Gilbert
Additional credits: Yannic LE COQ
Published: September 2007

32 comments

kalpesh78's picture
kalpesh78
2580 pencils

Awesome art direction

ideas....30 minutes nahi toh free.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Is it a little too obvious to say nice photography?

andrej dwin's picture
andrej dwin
939 pencils

no. it pretty much sums it all up.
lovely art work.
but what about the logo? isn't it almost invisible?

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restless's picture
restless

very nice artdirection, perfect photography ,,,, love it

musback's picture
musback
355 pencils

yar!
I agree!
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New Blog @ http://musback.blogspot.com

Stigset's picture
Stigset
1456 pencils

Sorry, but I'm not very moved by the visual, It feels a bit corny. The logo isn't very clear on that background, and the text could be more legible.
The photo is very nice.

Toro's picture
Toro
1007 pencils

You're right, the red of that logo is fighting with the green of that grass.

saidukaringa's picture
saidukaringa
273 pencils

A Very difficult task done nicely ... Congrats Art

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Wordnerd's picture
Wordnerd
6660 pencils

Oh, please.. Who buys this?

everartz's picture
everartz
7611 pencils

EXTRA great art direction.. im in love with the photography...

| Everartz |

basildouglas's picture
basildouglas
12 pencils

the photography is nice. the art direction sucks. sorry.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

great work.
it is amazing what those who do most polution, get together better there image.

but seen as a work it self it i very nice.
better then the one with just arm and hand.

Toro's picture
Toro
1007 pencils

Beautiful photography, great art direction but the logo should have been white as well.

Michel's picture
Michel

The only beautifull it's my screen in this ad...

sorry guys but you suck....

nemesis's picture
nemesis
761 pencils

beautiful ad! Although the logo could be better... maybe in white, so it makes more contrast with the grass.

Tincho's picture
Tincho
1093 pencils

Yes, awesome photography, but where is the connection with Toyota??.

They just had this pic and they said "hey, lets put it in that Toyota ad we had to do!"

paulneelam's picture
paulneelam
10 pencils

deadly photography captured by a ultimate creative mind. AWESOME MAN.......... keep going and all the best for the rest

second_creator's picture
second_creator
754 pencils

eyecandy

Early to bed, early to rise, work like hell and advertise

copywriter

gienel's picture
gienel
339 pencils

another playstation idea but really weel done execution bravo

kakaolu's picture
kakaolu
52 pencils

been done already...

Open Fire's picture
Open Fire
30 pencils

Outstanding Art Direction!!!!!!! Great Great Work.. Nicely Done you people from Dentsu

"By far the most important thing is the art of metaphor". Aristotle.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ace, looks fantastic, the body copy doesn't make you want to read it. Infact, does it need it? I'd say no, or at least not as much.

We're going to need more lube.

San Pateste's picture
San Pateste
139 pencils

otra vez kakalou tirando mielda

itch's picture
itch
806 pencils

woah.. extraordinarily beautiful!

* it's not how good you are. it's how good you want it to be *

fractalrene's picture
fractalrene
1506 pencils

The idea is kinda old, but the execution is beautiful for sure.

manojchaki's picture
manojchaki
33 pencils

nice very very nice

Victoire Swaels's picture
Victoire Swaels

It's a realllly great job! well done!!!!!

Victoire Swaels's picture
Victoire Swaels

It's a realllly great job! well done!!!!!

Dustin's picture
Dustin

way too "green" of an image for toyota

hybrids still hurt the environment...just not as much

it's definitely not a trees made of people moment

perfect A+!!!

Guest's picture
Guest

remind me 300 the movie

Guest's picture
Guest

remind me 300 the movie

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Visual and copy aren't really working well together.

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