Toyota Zelas: Breathless

180 hp engine. The all-new Zelas.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Art Director: Renzo Vásquez
Retoucher: Midas Digital
Agency Producer: Michel Motte
Account Supervisor: Manuel Ahumada

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20 comments

dadada's picture
dadada
1720 pencils

Is the airbag broken?

Everybody is creative, be yourself.

thedesignaddict's picture
thedesignaddict
5393 pencils

Driver's full of hot air?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Too abstract lol. It's an ad, not a puzzle.

Billoughsby's picture
Billoughsby
5091 pencils

Hm -- Plenty of really filthy things that one could say about this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

getrich_gg's picture
getrich_gg
50 pencils

i didnt get the point! is the driver out of air because of the 180hp speed?

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

It is decent enough to understand unless you think too much.
At the super speed of car the driver needed air to breathe (held his breath or out of breath...depends on the viewers thoughts)

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

akshaysrikar's picture
akshaysrikar
420 pencils

even if thats the case, y don the driver jus stop and roll down his window for some fresh air. its much easier innit??. the idea is just too abstract ma8.

riyelam's picture
riyelam
370 pencils

I think instead of air refilling station a scuba set would do justice to the concept. This way it's nothing but good looking.

Lazarus's picture
Lazarus
1502 pencils

I would've shown the car breathing into a paper bag.

Billoughsby's picture
Billoughsby
5091 pencils

riyelam is right. Oxygen or oxygen/air blend, ok. Not stale air from a gas station compressor. That'd kill you. They thought so far, but not as far as their audience will.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

New Nice and Fun's picture
New Nice and Fun
377 pencils

Really don't get the idea. If they want to prove that it is a super fast car, why stuck it with an intravenous ?

Sdb's picture
Sdb
1364 pencils

Too complicated..

morse's picture
morse
16049 pencils

I quite like the idea, it's clear and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture
LeeHarvey
3045 pencils

That is ONE ugly car and ditto ad.

Glut's picture
Glut
3947 pencils

it´s too abstract. Many interpretation can be make.

OcSi's picture
OcSi
2 pencils

well, if it's the car that is exhausted...

I make you want what you don't need.

daltonicdesign's picture
daltonicdesign
52 pencils

¿

wonwoops's picture
wonwoops
42 pencils

i d e a !!

quentin's picture
quentin
56 pencils

a really really poor idea

Aprendiz's picture
Aprendiz
19 pencils

I don´t know what´s so hard to understand. Obviously the driver got too exited because of driving such a powerfull car, I personally like the idea and the art work is very clean.

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