Toyota Zelas: Breathless
180 hp engine. The all-new Zelas.
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Art Director: Renzo Vásquez
Retoucher: Midas Digital
Agency Producer: Michel Motte
Account Supervisor: Manuel Ahumada
20 comments
Is the airbag broken?
Everybody is creative, be yourself.
Driver's full of hot air?
Too abstract lol. It's an ad, not a puzzle.
http://jackmancer.com/
http://twitter.com/jackmancer/
Hm -- Plenty of really filthy things that one could say about this.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
i didnt get the point! is the driver out of air because of the 180hp speed?
It is decent enough to understand unless you think too much.
At the super speed of car the driver needed air to breathe (held his breath or out of breath...depends on the viewers thoughts)
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
even if thats the case, y don the driver jus stop and roll down his window for some fresh air. its much easier innit??. the idea is just too abstract ma8.
I think instead of air refilling station a scuba set would do justice to the concept. This way it's nothing but good looking.
I would've shown the car breathing into a paper bag.
riyelam is right. Oxygen or oxygen/air blend, ok. Not stale air from a gas station compressor. That'd kill you. They thought so far, but not as far as their audience will.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Really don't get the idea. If they want to prove that it is a super fast car, why stuck it with an intravenous ?
http://newniceandfun.tumblr.com
Too complicated..
I quite like the idea, it's clear and fun.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
That is ONE ugly car and ditto ad.
it´s too abstract. Many interpretation can be make.
well, if it's the car that is exhausted...
I make you want what you don't need.
¿
i d e a !!
a really really poor idea
I don´t know what´s so hard to understand. Obviously the driver got too exited because of driving such a powerfull car, I personally like the idea and the art work is very clean.