Toyota Yaris: Kitchen

Yaris
Today Tomorrow Toyota

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Executive Creative Director: Adam Kerj
Copywriter: Adam Kerj, Amalia Pitsiava
Art Directors: Jonas Frank, Fredrik Svalstedt
Photographer: Andreas Ackerup
Producer:Michael Dabrowski
Stylist: Bella Rune
Casting: Fiffi Jenkins
Photography Agency: Adamsky

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18 comments

henito's picture
henito
557 pencils

I don't get it! what's the idea?

fredbandeira's picture
fredbandeira
19 pencils

WTF!?

The JACK's picture
The JACK
438 pencils

i think kitchen in the car!!!!!! ;-)

NicoCiego's picture
NicoCiego
1035 pencils

wa?

osakan's picture
osakan
42 pencils

they are normal, happy families.

The JACK's picture
The JACK
438 pencils

form which angle you find them happy????? no one is smiling....useless ad..

famma's picture
famma
162 pencils

worst ad ever

Jay121's picture
Jay121
58 pencils

don't get it

Hammad S's picture
Hammad S
486 pencils

Maybe we're supposed to connect the KINDS of ppl here.....and the emotion portrayed to the car.

Chris Inton's picture
Chris Inton
29 pencils

student work perhaps? fail.

shubidubish's picture
shubidubish
66 pencils

no... logic... brain... hurts...

Baelin's picture
Baelin
277 pencils

He looks like he's about to go psycho and slice his fingers off...

Nuntype's picture
Nuntype
73 pencils

Jeezo. I've yet to see a series receive such united disdain on AdWorld as this Toyota series.

This one seems like an odd lifestyle ad. I'm not a fan :-/

n187's picture
n187
3 pencils

What to get? This is a PERFECT picture of the western middle-class, the modern/equal world- where man and woman making food together, with a lot of vegetables. Thinking of the environment. Toyota is not selling a car here they are selling a life-style. A way of living witch nowadays is very hipp.

Thats what to get.

jjf's picture
jjf
258 pencils

Then the Toyota should be replaced by 'semi-D houses close to the party'

LenaGoia's picture
LenaGoia
11 pencils

I believe that the campaign is trying to say that Toyota is there with you in every important moment of your life, like a member of the family or just as an important person.

elmo141's picture
elmo141
32 pencils

people, don't you get it? a guy is "driving" in the kitchen, woman is on his right, she is only a "passenger" in her natural environment... :)

Cutarica's picture
Cutarica
3443 pencils

this series is awefully confusing

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