Toyota Yaris: Kitchen
Yaris
Today Tomorrow Toyota
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Executive Creative Director: Adam Kerj
Copywriter: Adam Kerj, Amalia Pitsiava
Art Directors: Jonas Frank, Fredrik Svalstedt
Photographer: Andreas Ackerup
Producer:Michael Dabrowski
Stylist: Bella Rune
Casting: Fiffi Jenkins
Photography Agency: Adamsky


18 comments
I don't get it! what's the idea?
WTF!?
i think kitchen in the car!!!!!! ;-)
wa?
they are normal, happy families.
form which angle you find them happy????? no one is smiling....useless ad..
worst ad ever
don't get it
Maybe we're supposed to connect the KINDS of ppl here.....and the emotion portrayed to the car.
student work perhaps? fail.
no... logic... brain... hurts...
He looks like he's about to go psycho and slice his fingers off...
Jeezo. I've yet to see a series receive such united disdain on AdWorld as this Toyota series.
This one seems like an odd lifestyle ad. I'm not a fan :-/
What to get? This is a PERFECT picture of the western middle-class, the modern/equal world- where man and woman making food together, with a lot of vegetables. Thinking of the environment. Toyota is not selling a car here they are selling a life-style. A way of living witch nowadays is very hipp.
Thats what to get.
Then the Toyota should be replaced by 'semi-D houses close to the party'
I believe that the campaign is trying to say that Toyota is there with you in every important moment of your life, like a member of the family or just as an important person.
people, don't you get it? a guy is "driving" in the kitchen, woman is on his right, she is only a "passenger" in her natural environment... :)
this series is awefully confusing