Toyota Yaris: Kitchen
Average: 5 (50 votes)

Yaris
Today Tomorrow Toyota

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Executive Creative Director: Adam Kerj
Copywriter: Adam Kerj, Amalia Pitsiava
Art Directors: Jonas Frank, Fredrik Svalstedt
Photographer: Andreas Ackerup
Producer:Michael Dabrowski
Stylist: Bella Rune
Casting: Fiffi Jenkins
Photography Agency: Adamsky

18 comments

henito's picture
521 pencils
henito

I don't get it! what's the idea?

fredbandeira's picture
19 pencils
fredbandeira

WTF!?

The JACK's picture
442 pencils
The JACK

i think kitchen in the car!!!!!! ;-)

NicoCiego's picture
953 pencils
NicoCiego

wa?

osakan's picture
42 pencils
osakan

they are normal, happy families.

The JACK's picture
442 pencils
The JACK

form which angle you find them happy????? no one is smiling....useless ad..

famma's picture
156 pencils
famma

worst ad ever

Jay121's picture
60 pencils
Jay121

don't get it

Hammad S's picture
457 pencils
Hammad S

Maybe we're supposed to connect the KINDS of ppl here.....and the emotion portrayed to the car.

Chris Inton's picture
29 pencils
Chris Inton

student work perhaps? fail.

shubidubish's picture
66 pencils
shubidubish

no... logic... brain... hurts...

Baelin's picture
283 pencils
Baelin

He looks like he's about to go psycho and slice his fingers off...

Nuntype's picture
73 pencils
Nuntype

Jeezo. I've yet to see a series receive such united disdain on AdWorld as this Toyota series.

This one seems like an odd lifestyle ad. I'm not a fan :-/

n187's picture
3 pencils
n187

What to get? This is a PERFECT picture of the western middle-class, the modern/equal world- where man and woman making food together, with a lot of vegetables. Thinking of the environment. Toyota is not selling a car here they are selling a life-style. A way of living witch nowadays is very hipp.

Thats what to get.

jjf's picture
244 pencils
jjf

Then the Toyota should be replaced by 'semi-D houses close to the party'

LenaGoia's picture
11 pencils
LenaGoia

I believe that the campaign is trying to say that Toyota is there with you in every important moment of your life, like a member of the family or just as an important person.

elmo141's picture
32 pencils
elmo141

people, don't you get it? a guy is "driving" in the kitchen, woman is on his right, she is only a "passenger" in her natural environment... :)

Cutarica's picture
3233 pencils
Cutarica

this series is awefully confusing