Toyota Verso: Superhero

Advertising Agency: Saatchi & Saatchi + Duke
, France
Executive Creative Director: Anne-Cécile Tauleigne
Creative Director: Jason Romeyko
Art Director: Vincent Berard
Copywriter: Rafael Genu

4 comments

mmackinven's picture
mmackinven
1608 pencils

Hard to read the copy with that typeface...

baliais's picture
baliais
2585 pencils

Horrible.. it doesn't look like kids handwriting.

rebus89's picture
rebus89
479 pencils

"kids handwriting" - - it is the main idea.

calderondelabarca's picture
calderondelabarca
3 pencils

No concept at all. Maybe if they wrote something funnier like: My super daddy says he has a car where all my buddies can travel beside me. I didn't believe it until "Mrs. Long Ears", Teddy and Thelma jumped in.

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