Toyota Tacoma: Viking
1,350 lbs of load capacity.
Make you feel powerful.
Tacoma
Toyota Trucks
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Art Directors: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Perez
Associate Creative Director: Mariano German
Photographer: Domino Estudio
Retoucher: Carlos Nieves
Designer: Diana Hernandez
Published: September 2011


9 Comments
Great insight.
Are you serious? What insight? It's a simple analogy based on nothing but a product benefit. There's no insight here I'm afraid.
Very nice photos!
What hath God wrought
Seems like a fresh insight and pretty impactful way of addressing the benefit.
http://adbuzzer.wordpress.com
good
Aries
http://breathingcommunication.blogspot.com/
Prefer the other ad.
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obvious
nice idea, nice art
Very nice!