Toyota Tacoma: Viking

1,350 lbs of load capacity.
Make you feel powerful.
Tacoma
Toyota Trucks

Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Art Directors: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Perez
Associate Creative Director: Mariano German
Photographer: Domino Estudio
Retoucher: Carlos Nieves
Designer: Diana Hernandez
Published: September 2011

9 comments

HTG's picture
HTG
239 pencils

Great insight.

jackblack's picture
jackblack
2328 pencils

Are you serious? What insight? It's a simple analogy based on nothing but a product benefit. There's no insight here I'm afraid.

morse's picture
morse
16530 pencils

Very nice photos!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
AdBuzzer
1168 pencils

Seems like a fresh insight and pretty impactful way of addressing the benefit.

aries's picture
aries
30 pencils

good

ace85le's picture
ace85le
3939 pencils

Prefer the other ad.

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Glut's picture
Glut
3947 pencils

obvious

specs's picture
specs
6 pencils

nice idea, nice art

JHam's picture
JHam
58 pencils

Very nice!

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