Toyota: Shark

- fuel + life

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas

June 2008


Frits Harkema's picture
Frits Harkema
713 pencils

This car drives on shark juices. Bad news for sharks.

onestepahead's picture
97 pencils

I think i like this cmpigns, has that subtle but definite emotional pull factor.

boi4ki's picture
6 pencils


mikelite's picture
1031 pencils

why? you must know the creative team & are here for emotional support.

Giugliani's picture
4 pencils

Nada a ver!

yesnomaybe's picture
17 pencils

Wait, isn't this the same agency that deceived the Cannes jury with the "Nelka-Rent-a-Car" fraud, and took home a Gold for it ??

They're from Costa Rica...

Paul 1979's picture
Paul 1979
24 pencils

No, it isn't

Meminho's picture
29 pencils

No man, the fraud is JWT, no BBDO (thousands of years of difference)

AEQR's picture
36 pencils

Cuidado. La envidia mata.

sloppy4's picture
1494 pencils

these are ballsalicious.

Wordnerd's picture
6692 pencils

what do i have to hit how many times on my head to get this?

LZMNSTR's picture
8 pencils

i'm sorry, but i don't get it neither.
fuel + life. but i see a dead shark, is that showing the opposite? feels like something is lost in visual.

Paul 1979's picture
Paul 1979
24 pencils

-fuel + life

vwray81's picture
256 pencils

A good ad is a simple read. You should look at it and get it right away. What do I get after seeing this ad for the first time? Toyota is in the business of killing sharks. Yes I know that's not what they're saying, and I know what the real message is, but it doesn't read that way at all.

This is just absolutely horrible. I'm sorry but it is.

tomotzi's picture
51 pencils

car-adds are getting more and more stupid. This is a very bad example.
Delete the Toyota-Logo and but Greenpeace instead. Then the idea will work.

macska's picture
6 pencils

I am sorry; maybe this is an ad for smarter people, but please have a little patience and explain it to me.
My question is: is it well known (like most people have this knowledge??) that a major side effect of oil exploiting is killing animals? Shouldn’t we worry first about air pollution, environment (like plants) issues?

Besides that.. I understand: you buy a Toyota, Toyota needs less fuel that other cars, that means that less oil must be exploited and animals live longer and happier. Yeeeey, let’s love Toyota for letting animals live! Light a candle everybody!

aRianna_.'s picture
281 pencils

hmmm... I get what they wanted to do, but... i'm still at hmm...

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