Advertising Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Creative Group Head / Art Director: kc aui
Creative Group Head / Copywriter: Chan Woei Hern
Art Directors: Nikki Chong, Norman Tang
Copywriter: Janet Lam
this kind of twist already exists for several products. eg. the mini-tools (weru-windows) ,... besides that, this campaign dont work as well the window-campaign does
Was thinking of this campaign too, but have only seen the execution with the tiny bottles being chucked into a tiny skip outside a window.
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.
The weru-windows campaign has a different concept and dont use children toys to show the benefit of product, (reduction - noise)... but only use a out of scale visual, of course in that case it works very well, but anyway also this campaign go straight to the point and show us immediately the customers benefits.
Comments
this kind of twist already exists for several products. eg. the mini-tools (weru-windows) ,... besides that, this campaign dont work as well the window-campaign does
exactly my thoughts.
for those who don't remember...
http://adsoftheworld.com/media/print/weru_fans
and mine ;-)
Was thinking of this campaign too, but have only seen the execution with the tiny bottles being chucked into a tiny skip outside a window.
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.
there are many executions of the Weru-campaign. Some better than others, but overall a good campaign.
(sorry, found no more links on Ads o/t World, but check the Lürzer's Archives from the past few years...)
I think I´ve seen something like this before, but I dont have a link, so... Its Ok.
Blah.
this campaign is good, straight to the point..
--
Everartz
| Everartz |
www.everartz.blogspot.com
The weru-windows campaign has a different concept and dont use children toys to show the benefit of product, (reduction - noise)... but only use a out of scale visual, of course in that case it works very well, but anyway also this campaign go straight to the point and show us immediately the customers benefits.
that's my thought.
He is over reacting. Ugly he looks.
Jaggy, MICA Ahmedabad
Master Yoda, is that you?
Concept: Long Yun Siang
Copywriter: Wan Hoon
very nice...
This is a new construct to me and I like it.
It's Naaaice!
It's only advertising.
Doesn't work for me.
http://boy-meets-girl.skynetblogs.be/
http://adsoftheworld.com/media/print/weru_fans
its the same, c´mon !!!!!!!!
Blah
Crap
Bad
Big bad bore
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