Agency Network: 
December 2009

The Prius has just arrived to South America and because of that, nature is happy.

Print advertisment created by Dentsu, Argentina for Toyota, within the category: Automotive.

Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Diego Duprat, Walter Onorato
Art Director: Juan Geirola
Copywriter: Santiago Soriano
Photographer: Juan Geirola
Digital Artist: Diego Pellegrini

Comments (25)

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germanhudders's picture
Activity Score 336

If that's the copy, i dont like it. Either way nice art

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

Great photography. Poor ad

CopyRight's picture
Activity Score 713

this is so over done fellas, besides that copy is needed.

germanhudders's picture
Activity Score 336

It might be needed, but that specific copy is really bad

sonucoues2002's picture
Activity Score 804
silvi's picture
Activity Score 4172

I see. Stolen image. And weak idea anyway.

babu_manu2003's picture
Activity Score 44

Bravo, nice steeling

satrianee's picture
Activity Score 3748

What is this? Toyota sailed away to a far away shore, and birds are happy 'bout it...?

yeah yeah.. it's hybrid.. therefore we don't have to say anything else...

alexander_bickov's picture
Activity Score 3279


Brain-Art's picture
Activity Score 1101

Carefull with the images... don't steal them or maybe you bought it i don't know... Anyway, create your own images

bad astronaut's picture
bad astronaut
Activity Score 544

no copy needed.

Hibon's picture
Activity Score 3736

very nice... but no copy ?

Simple ideas are the best !

LeeMoh's picture
Activity Score 424


It doesn't need any more copy.

Yes the image is not new, but the question is was it used in a similar concept? I don't think so. Thus this job is original.


aldemar's picture
Activity Score 45

Como la agencia Dentsu es argentina haré mi comentario en español, pues éste es el idioma con el uno dice cosas que no se pueden decir en otro.

Alguien dijo una vez que la publicidad es subjetiva. Todo depende de los ojos que la ven, pero es mucho más importante el nivel intelectual de la persona que la consume. Estoy de acuerdo.
Este no es un ad para vender una cantidad determinada de vehículos (facturación). Es para fortalecer una marca. Claramente están representados los elementos del cuidado del medio ambiente, que es a lo que se refiere el modelo del auto. Una sonrisa refleja felicidad, y la características físicas de los ojos, de dónde viene.

¡ Bravo ! Tiempo que no veía un mensaje tan impactante.

A Diego Duprat, Walter Onorato, Juan Geirola y Diego Pellegrini, me gustaría un contacto con ustedes. Es bueno compartir ideas.

Aldemar Pérez Sterling

amchamas's picture
Activity Score 92

doesn't need the copy. it's good work. but it just feels like another ad that will still blend into the mess.

smartar's picture
Activity Score 54

too easy

ADict's picture
Activity Score 88

there is no idea here, this is a real photo that already existed as it is, this guys found it on the internet, knew it was relevant for the message they were trying to convey and just put the logo and did some colors adjustments, that's it, so it's not a powerful message like aldemar said, is a RIP OFF....pretty sad.

federo's picture
Activity Score 781

thanks to god I couldn´t find that copy on the ad
good work

tantrik_indian's picture
Activity Score 953

Lazy job. Could have been better with a line of text. Seeing the ad, how is one to know that nature is happy because the brand came to a certain place? There is no indication of it in the ad itself. We deduced it by reading the explanatory line given elsewhere!!

~~this paranoid survived!~~

bad astronaut's picture
bad astronaut
Activity Score 544

There is an obvious indication and it's in the name of the car. Lazy doesn't mean making it so obvious a caveman needs help seeing it.

cruzialx's picture
Activity Score 194

Copied Idea z_z

bubblestheclownfish's picture
Activity Score 614

I'm sure it went like this...

CD "Hey designers, look up the words 'happy' and 'nature' on one of those photo sites"
D "Alright - we have 6431 images to comb through"
CD "Hey what's this one page 3? That looks neat."
D " I can make it fit a wider frame and put a beach behind it."
CD "You mean we don't have to look through the other 6428 pages?"
D "I guess not."
CD "Done - you want a coffee? I'm going to lunch."

We've all done it at one point ;-)

johnromero's picture
Activity Score 114

Interesante, idea original que fortalece la marca...
Sin embargo, la foto misma no lo es.

Felicitaciones de todas maneras.

No hay tiempo to lose!

monsieurange's picture
Activity Score 520

Pensar más, boludos!