Toyota Rukus: Launch
Seen, Not Herd.
Sick of ‘death by dull’? It’s time to step up. Introducing Rukus by Toyota. Neck-snapping looks, spine-tingling 2.4L VVT-i engine and enough space to start a Rukus of your own. It’s a combo that won’t just tame the urban jungle, but devour it. Unleash Rukus on the streets. Visit rukus.com.au
To launch Rukus by Toyota in Australia, Oddfellows, Sydney created a print campaign as eye-catching as the car itself. Focusing on the vehicle’s most striking feature, its head-turning looks, the campaign communicates Rukus’ ability to let you stand out from the crowd without compromising on performance, versatility or any of Toyota’s renowned quality, durability and reliability.
Advertising Agency: Oddfellows, Sydney, Australia
Executive Creative Director: Wayne Maloney
Art Director: George Bassiakos
Copywriter: George Organ
Photographer: Urs Buhlman
CGI & Post-Production: Rotor Studios
Group Account Director: Andrew Black
Senior Account Manager: Peter Tobin
Published: June, 2010