Toyota: Road, 3

If you are going to drink, please don't drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

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17 comments

AD1014's picture
AD1014
307 pencils

what am i mising here?

Guest's picture
Guest

The ability to read ads?

AD1014's picture
AD1014
307 pencils

(besides an s) what am i MISSING here?

ChuckNorris's picture
ChuckNorris
834 pencils

Things have little wheels, so they move around.

Like when you are drunk and everything seems to be moving.

R. Rinaldi's picture
R. Rinaldi
686 pencils

So so

phoamcor's picture
phoamcor
1284 pencils

does not work

Guest's picture
Guest

it works !!

getconnected2001's picture
getconnected2001
989 pencils

got it.
Not bad, actually.

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

very nice, very different from regular dont drink and drive ads

adderman's picture
adderman
41 pencils

nice idea, but bad execution, it's so difficult to realize the wheels.
they could just sow the box in an ad and the corner of the wall in another and use the idea in a campaign, but still very nice idea

adderman's picture
adderman
41 pencils

*show

Don Rapper's picture
Don Rapper
223 pencils

its a good idea, but i think its a little hard to understand!

theanc's picture
theanc
2778 pencils

The idea is nice. The line is poor. It could help the ad to be more clear.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

lishoyg's picture
lishoyg
73 pencils

like it....

Guest commenter's picture
Guest commenter

the wheels are really easy to miss!

Guest commenter's picture
Guest commenter

buena idea, cncuerdo con lo de las llantas, tal vez un efecto de movimiento en ciertos elementos hubiera ayudado a reforzar la pieza

Guest's picture
Guest

its not bad execution....its your eyesight....

pls 'execute' yourself.... nuff said....

(in support of misconceived creativity)

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