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Toyota: Road, 1
If you are going to drink, please don't drive.
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong
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Comments
So so
I think it demonstrates the feeling of being drunk very well. Everything feels uncertain in its place. Scary when you drive.
yeah, but the problem is you. not things around you.
no matter how you interpet this ad, it's pretty lame. regardless of award.
Of course the problem is the drunk person.
That's why they show how drunk people see road.
Not the best idea in the world, but pretty simple and fresh too.
i guess that is very good in this case to drink and drive, coz everything will move with shock
Ruined gr8 concept.
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http://indianadsblog.blogspot.com/
Indian Ads Update
I think this ad... although it looks good... is far too subtle to really hammer the point home.
This doesn't hit at all. And what's more it's not easy to decode.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)