Toyota: Road, 1

If you are going to drink, please don't drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

May 2008


R. Rinaldi's picture
R. Rinaldi
686 pencils

So so

ivan's picture

I think it demonstrates the feeling of being drunk very well. Everything feels uncertain in its place. Scary when you drive.

Kateter's picture
2029 pencils

yeah, but the problem is you. not things around you.

no matter how you interpet this ad, it's pretty lame. regardless of award.

ChuckNorris's picture
834 pencils

Of course the problem is the drunk person.

That's why they show how drunk people see road.

Not the best idea in the world, but pretty simple and fresh too.

jorj's picture
638 pencils

i guess that is very good in this case to drink and drive, coz everything will move with shock

getconnected2001's picture
987 pencils

Ruined gr8 concept.

groovyspoon's picture
57 pencils

I think this ad... although it looks good... is far too subtle to really hammer the point home.

Jimmie's picture
127 pencils

This doesn't hit at all. And what's more it's not easy to decode.

Guest commenter's picture
Guest commenter

I don't get the point

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