Toyota: Recto-Verso

2013 Venza
With backup camera

To promote the 2013 Venza's Backup camera, we encourage people to turn the page to see what's behind the car.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriter: Maxime Paiement
Retoucher: Paul Boisvert

Published: 
August 2012

17 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Expensively cool.

The Jobless Writer
Will Think for Salary

kleenex's picture
kleenex
41162 pencils

You got that right.

chicagohour's picture
chicagohour
384 pencils

agreed...

Hmmmmm

second_creator's picture
second_creator
754 pencils

got d message

copywriter

danielchapman's picture
danielchapman
292 pencils

Very cool idea... but... a puppy looking at the camera ? C'mon. A bicycle would have dropped the cheese factor significantly

GnmSly's picture
GnmSly
122 pencils

love it

CrackerJackWorks's picture
CrackerJackWorks
18100 pencils

Very brave client to boot

thiagors's picture
thiagors
27 pencils

Great idea, but it works better without the dog. I can bet that this was a client demand.

GnmSly's picture
GnmSly
122 pencils

?! not same idea.

ragazzi's picture
ragazzi
132 pencils

exact same idea

psykart's picture
psykart
994 pencils

Funny to say "much better" about your own work ;)

gustavoabrilL's picture
gustavoabrilL
871 pencils

it isn't

GnmSly's picture
GnmSly
122 pencils

not the same.
at all

Nam No's picture
Nam No
42 pencils

Great !

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Interestingly done

Love creating ads..

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