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Rebel

Published/Aired: 
December 2010
7027
Description: 

Institutional print campaign for christmas holidays.

Print advertisment created by Saatchi & Saatchi, Spain for Toyota, within the category: Automotive.

If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please.
Toyota

Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images

Comments (5)

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DBB's picture
DBB
Activity Score 1216

They could have worked for another hour and find 3 different sentences... not only the double "a" effect...
in that case, one print is enough.

HappyHour's picture
HappyHour
Activity Score 2381

Where is the connection here? This is just an old optical trick - doesn't say anything about drunk driving impairment. Super lame concept.

luispiter's picture
luispiter
Activity Score 2756

i like...the concept is good

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is a Saatchi spurt? Oh dear. Forgiving the translation ("If you have read this...there are two 'a'...") I'm slapbang in HHour's corner: equating a known blindspot in *reading* behaviour with driving makes happy holiday nonsense of the client; the agency can claim quirkiness. The client just looks like a prick.

mdb1974's picture
mdb1974
Activity Score 411

Back of cereal box gag turned into campaign.

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