26 comments

creative420's picture
creative420
279 pencils

Gold.

philippertl's picture
philippertl
656 pencils

Think so? Slowly but surely getting bored of the same idea executed a thousand times.

Rog's picture
Rog
6092 pencils

Totally with you on this one, MnM.
Move on, people. Nothing to see here.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

elmikel's picture
elmikel
1147 pencils

Clever and simple. New or not, this works for me.

bknowlden's picture
bknowlden
3647 pencils

The audience that reads the Economist would never be interested in this car.

elmikel's picture
elmikel
1147 pencils

I don't think so brandon. This is a special car, a revolutionary car in a way, and I think there are many from the Economist readers that will buy it. And besides I think the Economist has a wider audience than top managers.

Thiago Aranha's picture
Thiago Aranha
121 pencils

And I think that the ad was not directed only to Economist readers... They just used the visual identity of the newspaper (everybody knows what "the economist" is all about, even the ones who don't read it) to link Prius with it... don't know if I made myself clear... sorry 'bout that...

Boony wants a beer's picture
Boony wants a beer
380 pencils

Erm I think the point is that the Prius is an econimical car...hence labelling it 'The Econmist'.

I'm not a massive fan of this ad but I reckon it'll definitely win some awards.

Rog's picture
Rog
6092 pencils

Diiing!!!
Cheers for that, Boony. A beer for you.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Dick Huges's picture
Dick Huges
937 pencils

so they want to sell cars to firemen? i wouldn't buy a bottle of ketchup like that.

Nthngmn's picture
Nthngmn
626 pencils

economist spoof ads are always argued against with one thing: "will consumers, who aren't ad folk, get it?"

I kind of agree.

Chris's picture
Chris
1985 pencils

have you got/ or can think of an example of another economist spoof ad?

Bundy Agency's picture
Bundy Agency
597 pencils

Think wonderbra

Shut Theory's picture
Shut Theory
515 pencils

CAN THEY DO THAT? can they borrow the economist trademarked all-red idea to sell their products? will the economist at all be angry? see, it took them time to position themselves with that red, and now, toyota, with little efforts, suck blood and sell... i would not buy toyota for the sole reason i think its unethical, unless ofcourse, the economist are getting something out of this sale, at this point, i would not deal with both! it honestly looks like those email forwards of trials to recreate ABSOLUT!

http://shut.elmota.com

Boony wants a beer's picture
Boony wants a beer
380 pencils

You can't own (in a literal sense) a colour.

Shut Theory's picture
Shut Theory
515 pencils

i know, but if u made the economist campaign, how would this make u feel? mad? thrilled? or sorry for others :)

http://shut.elmota.com

A. J. SMITH's picture
A. J. SMITH
2834 pencils

This ad works really well, it is clever and subtle and willprobably win many awards.

It is also mindnumbungly boring and souless.

A sorry state of affairs indeed.

Rog's picture
Rog
6092 pencils

What he said.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

klaussnow's picture
klaussnow
1675 pencils

you little minx. you.

... its already been done...

Erik's picture
Erik
88 pencils

even people who read the economist won't understand this. it works great for ad people who had so many exposures with economist ads.

No fixed abode's picture
No fixed abode
380 pencils

Won't win sheet I wouldn't think. Economist has already been taken off by wonderbra in a much better way. I agree with Brandon, don't really think they have nailed down their target.

sherman's picture
sherman
153 pencils

i think the economist has made a lot of good ads
but others please stop copying this forever.

Shut Theory's picture
Shut Theory
515 pencils

ya exactly, thats my point

http://shut.elmota.com

the_executioner's picture
the_executioner
93 pencils

sure it's borrowed. But realise that Toyota have the best Fuel Economy on the market. So.... Prius = Economist. get it?!

it's actually quite a clever spoof imho.

bronze.

Shut Theory's picture
Shut Theory
515 pencils

Cheap! thats the word i was looking for... cheap play

http://shut.elmota.com

Laurent's picture
Laurent
289 pencils

this is too easy. take what your neighbour has put years to build and settle in. this is just lazy! look for your own ideas. I work for Saatchi's myself but this i can't credit at all!

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