Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Director: Dave Henderson, Richard Denney
Copywriter/Art Director: Julian Andrews
Art Director: Eoghain Clarke
Typographer: Tim Quest, First base retouching
Via: adverbox
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26 Comments
Gold.
Think so? Slowly but surely getting bored of the same idea executed a thousand times.
www.philippertl.co.uk
Totally with you on this one, MnM.
Move on, people. Nothing to see here.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
Clever and simple. New or not, this works for me.
The audience that reads the Economist would never be interested in this car.
--
brandon
www.brandonknowlden.com
I don't think so brandon. This is a special car, a revolutionary car in a way, and I think there are many from the Economist readers that will buy it. And besides I think the Economist has a wider audience than top managers.
And I think that the ad was not directed only to Economist readers... They just used the visual identity of the newspaper (everybody knows what "the economist" is all about, even the ones who don't read it) to link Prius with it... don't know if I made myself clear... sorry 'bout that...
Lorem Ipsum dolor sit amet...
Erm I think the point is that the Prius is an econimical car...hence labelling it 'The Econmist'.
I'm not a massive fan of this ad but I reckon it'll definitely win some awards.
Diiing!!!
Cheers for that, Boony. A beer for you.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
so they want to sell cars to firemen? i wouldn't buy a bottle of ketchup like that.
economist spoof ads are always argued against with one thing: "will consumers, who aren't ad folk, get it?"
I kind of agree.
have you got/ or can think of an example of another economist spoof ad?
Think wonderbra
-SCRATCH 'N' SNIFF
CAN THEY DO THAT? can they borrow the economist trademarked all-red idea to sell their products? will the economist at all be angry? see, it took them time to position themselves with that red, and now, toyota, with little efforts, suck blood and sell... i would not buy toyota for the sole reason i think its unethical, unless ofcourse, the economist are getting something out of this sale, at this point, i would not deal with both! it honestly looks like those email forwards of trials to recreate ABSOLUT!
http://shut.elmota.com
regards_______________________
http://shut.elmota.com
You can't own (in a literal sense) a colour.
i know, but if u made the economist campaign, how would this make u feel? mad? thrilled? or sorry for others :)
http://shut.elmota.com
regards_______________________
http://shut.elmota.com
This ad works really well, it is clever and subtle and willprobably win many awards.
It is also mindnumbungly boring and souless.
A sorry state of affairs indeed.
www.aaasmith.blogspot.com
What he said.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
>>>> That's not an ad. THIS is an ad.
you little minx. you.
... its already been done...
even people who read the economist won't understand this. it works great for ad people who had so many exposures with economist ads.
Won't win sheet I wouldn't think. Economist has already been taken off by wonderbra in a much better way. I agree with Brandon, don't really think they have nailed down their target.
i think the economist has made a lot of good ads
but others please stop copying this forever.
ya exactly, thats my point
http://shut.elmota.com
regards_______________________
http://shut.elmota.com
sure it's borrowed. But realise that Toyota have the best Fuel Economy on the market. So.... Prius = Economist. get it?!
it's actually quite a clever spoof imho.
bronze.
Cheap! thats the word i was looking for... cheap play
http://shut.elmota.com
regards_______________________
http://shut.elmota.com
this is too easy. take what your neighbour has put years to build and settle in. this is just lazy! look for your own ideas. I work for Saatchi's myself but this i can't credit at all!