Toyota Prius: Sheikh
Toyota Prius. Unfortunate for some.
Today Tomorrow Toyota
Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Director: Jason Romeyko
Art directors: Johan H. Ohlson, Ewa Cieniak
Copywriter: Jacek Praszalek
Photographer: Adam Wlazly


24 Comments
When I was a child, I kept a jar of Arab tears on my nightstand. It was crafted in the style of a Jules Verne novel. Tiny round windows circumscribed a polished oak exterior. Bands of brass concealed the crude jointing. Inside I stored my secret things: longing; hubris; the smell of truth. This nightstand would stay with me until college when I decided that it was creepy and I donated it to a decidedly well-off Hatian family who expressed an interest in artfacts of a nautical nature. So if you see a wealthy Hatian family crying for no reason, please don't inform me. It would only break my heart.
We'll reconvene at 10.
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I've decided I hate signatures.
maybe they are using it for it's intended purpose- sous-marin -and they are happily travelling the earth under water and smiling widely at one another, remembering the man who sold them the dream they never knew they dreamt.
Eloquence, thy name is Michelle.
We'll reconvene at 10.
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I've decided I hate signatures.
may the beauty of your words affect the mind and impress the heart of those who listen.
Why are you Canucks always so easily entertained?
I suppose it's a natural defense mechanism against that depressing cold up there...
We'll reconvene come spring time.
sure, you can come over and visit me in my igloo and we can eat the left over seal meat i dried for the season. maybe we can even make a tea from the fresh tundra.
we aren't easily entertained. it's just that you are trying so hard to get my attention now that i find it all so very amusing. like one might find a a kitten chasing a string amusing. awww. you are a cute little kitten!
To borrow your trite feline analogy (that's okay), the first post on here is the "string".
And you, pouncing at it without a beat, are the "kitten". See the irony?
We're all too occupied by amusing ourselves down here, but you always somehow assume it's directed at you up there.
I find THAT very cute.
Please go easy on the seal clubbing, will ya.
i'm so sorry i got to his post before you did. we are cultivating a delicate reparté (i have a huge crush on him) but there is plenty of room for you to join. no need to lash out at my country. i use trite analogies as i see fit, and it fit. you can bend and twist whatever you want, but know this: if you want to join in our exchanges you are welcome, but do try and keep the insults to nil.
I must say that I am flattered. Nothing is sexier than a girl with a sense of humor who knows how to spell. I don't mind thinking of you as a kitten. You did call me a minx, did you not?
We'll reconvene at 10.
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I've decided I hate signatures.
A male minx you are! And a pox on anyone who says different. I will be delighted for you to think of me as a kitten.
Now, back to the ads! It's always the ads! Huzzah!
Didn't realize I needed your consent to express myself. How stupid of me...
I just assumed it was an open forum.
May I please join in your conversation?
I invite you to check out the Forums "Dungeon" section to carry on the conversation. You should be able to tell which topic is the one intended for you.
That's a bit lame isn't it?
I don't like the image.
I think you could have done something far better with oil-sheikhs being broke.
fear not! seems he can still afford a driver.
Yeah should have put him an unemployment line or made him homeless. Perhaps even both. That would be a fresh approach.
the Bush administration would never allow that to happen, in real life at least...
• http://mikelightman.com/blog •
Some cobwebs in his wallet might be good too...you know...to show that he hasn't hasd any money in there recently...cos he's so poor now.
Fresh. Very fresh.
BOOOOORING!!!! (but, in the end, it rocks that hybrid cars are available)
FER.
I was born yesterday, but who's this Sheikh guy you all talking about? And this Prius is a hybrid car?
it made me chuckle for about a half second. I think it could be more humorously exploited as a t.v. spot.
Unfortunate for some, having such ideas...
I didn't get it. why the sheikh is crying? can anybody explain please?
ziad hamdan
Toyota Prius is a fuel saving car.. it has a powerful battery that recharges itself using fuel energy and then electrical power is used to move the car instead of fuel. it can drive up tp 620km/ fuel tank..!!! Toyota Hybrid technology..
Now the sheikh is crying cos his fuel investment broke cos of prius which uses 1/3 amount of normal cars!
this is a very old ad why is it placed here and now???
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